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Building a disruptive brand x White Bear

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An hour long live digital seminar delivered in partnership with White Bear.

About this Event

Challenger brands are standing up to the big guys and redefining what brands can be in customers’ lives. From the cultural mindset to brand communications, 2021 is the year of the challenger. So ask yourself, is your brand being Disrupted, or are you in the driving seat Disrupting?

This talk is the final in a 3 part series for brand managers and marketers with White Bear Studio diving into branding fundamentals. This third talk will cover the key steps to building a disruptive brand so you can ensure your brand is on the right track to future unicorn status. Kelly Mackenzie, Creative Director at White Bear, will leave you with actionable insights and tools to boost your creativity and ultimately grow your brand.

About Kelly Mackenzie

Over 6 years ago, Kelly founded White Bear with the goal of creating beautiful branding with attitude and effective results. Under her creative direction, the award-winning agency has grown year on year and expanded across two countries. Her recent involvement with the Museum of Brands and WhyDesign has also positioned her as a key speaker in the conversation on creating an empowering workplace.

In her career, Kelly has worked with diverse clients including Government Bodies, Large Corporates and SME’s, in sectors from retail to financial services to tech. These include Ford, American Express, Microsoft, Deloitte, Nestle, Unilever, Diageo and Red Bull. Kelly is a visiting lecturer at IADT Dun Laoghaire and sits on the judging panel of the Global Mobius Award body.

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