The branding process is an emotional one, but we usually try to rationalise it, forgetting to focus on a key issue: the motivation behind the brand. What will motivate consumers to buy your product? How do you want them to feel? What emotions and attitudes would you like to be associated with? These are some important questions to be answered in order to identify what drives your customer.

In this workshop you will learn the step-by-step to build a remarkable and engaging brand, supported by case studies from established and up-and-coming companies.

This is a great session for entrepreneurs, branding and marketing professionals in the fashion and beauty industries interested in gaining competitive advantage to address the challenges of brand development

You will learn:

- How to identify your brand motivation and understand the core emotions it is addressing

- How to create meaning by applying the concept of archetypes to define the brand identity

- How to develop the brand mindset by translating the meaning into tangible elements that will surround the company and resonate with consumers

The talk will be followed by drinks and networking

SPEAKER

Mirela de Lacerda: brand strategist, mentor and founder of Project M London. With 15 years’ experience working in the fashion and beauty industries, she has helped companies – from up and coming fashion labels to giants like L’Oréal –understand the core of their business by tackling the meaning, motivation and mindset that surround them, developing positioning, marketing and communication strategies based on the concept of archetypal branding.

LOCATION

Hunter Collective is a unique co-working salon, studio and event space. Based in Central London and designed for freelancers in beauty, fashion and creative industries.

Members are entitled to a 50% discount on tickets. Please make sure to choose the “Hunter Collective Members” option.

www.projectmlondon.com

www.huntercollective.global