What motivate consumers to buy your product? How do you want them to feel? What emotions and attitudes would you like to be associated with? These are some of the important questions to be answered in order to identify your brand meaning and what drives customers.

In this workshop you will learn the step-by-step to build a remarkable and engaging brand, supported by case studies from established and up-and-coming companies.

This is a great session for entrepreneurs, branding and marketing professionals in the fashion and beauty industries interested in gaining competitive advantage to address the challenges of brand development.

*Attendees have a 50% discount on 3 post-workshop mentoring sessions.

YOU WILL LEARN

1. How to identify your brand motivation and understand the core emotions it is addressing

2. How to create meaning by applying the concept of archetypes to define the brand identity

3. How to develop the brand story and mindset by translating the meaning into tangible elements that will surround the company and resonate with consumers

SCHEDULE

- 10:00: Welcoming breakfast (pastries, hot and cold drinks will be available)

- 10:15 - 12:00: Workshop followed by Q&A

- 12:00 - 13:00: 15 minutes one-on-one session for 4 attendees (first come first server basis, instructions on how to reserve the session will be sent following your registration)

* Members of The Freelance Club also have special discounts. If you are member, please click here

SPEAKER

Mirela de Lacerda: brand strategist, mentor and founder of Project M London. With 15 years’ experience working in the fashion and beauty industries, she has helped companies – from up and coming fashion labels to giants like L’Oréal –understand the core of their business by tackling the meaning, motivation and mindset that surround them, developing positioning, marketing and communication strategies based on the concept of archetypal branding.

www.projectmlondon.com

LOCATION

Hunter Collective is a unique co-working salon, studio and event space. Based in Central London and designed for freelancers in beauty, fashion and creative industries.

Hunter Collective members go free! Please make sure to choose the “HC Members” option.

www.huntercollective.global