Building a professional brand

What you'll learn at this event:

Your brand isn’t just what you say - it’s how people see, feel, and remember you. At this RL Business Club event, we’ll explore the art and strategy behind building a brand identity that truly connects with your target audience.

We'll explore what it really means to build a professional brand, from understanding your audience to telling your story through strategic marketing and powerful visuals.

You’ll also learn how to analyse your competitors, align your marketing with your goals, and use photography to bring your brand to life with clarity and confidence.

Join us to hear from experts in brand and strategy formation and learn how to position your business to stand out in a crowded market.

This event will help you:

• Use competitor analysis to shape your brand position
• Align your marketing activity to your firms' wider goals
• Build trust and credibility through authentic brand imagery
• Avoid common branding pitfalls that dilute your message or confuse your market
• Identify what sets you apart and portray that through your brand identity

Event speakers

Samantha Legget - Marketing Specialist, 360 Growth Partners

Samantha is a proven B2B and B2C marketing expert, passionate about aligning marketing activity to the overall strategy to help businesses deliver against their core objectives and realise their vision.

With so many marketing channels and tools available it can often be difficult to identify the best way for businesses to stand out and be noticed by their target audiences. Using her breadth of experience from both in-house and agency roles, Samantha helps businesses take a step back and focus on the right activity that will enable their business to grow and thrive.

In this session, Samantha will cut through the noise to show you how to build a brand that’s not only authentic but also commercially effective. You'll explore the four essential pillars of marketing success – your why, your audience, your story, and your activities – and learn how to align them to create a clear, confident and consistent brand presence.

Whether you're representing a business or building your own professional identity, this talk will help you stand out for the right reasons.

Christopher Owens - Commercial Photographer, Chris Owens Photography

Christopher Owens is an award-winning editorial and commercial photographer based in the North East. Known for his honest, character-driven portraits and bold, graphic style, Christopher’s work places people and storytelling at its core.

After training in art and graphic design and discovering his passion for photography, he went on to assist renowned portrait photographer Harry Borden in London before returning to his roots in the North East. His photographs have featured in The Guardian, The Times, and the National Portrait Gallery, and he has worked with hundreds of commercial clients in the corporate, charity and advertising sectors.

In this session, Christopher explores the vital role photography plays in building a strong, authentic personal brand. Whether we like it or not we all have a personal brand. What are your profile images saying about you behind your back?

Drawing on his experience working with individuals, brands, and public figures, Christopher shares how powerful imagery communicates identity, builds trust and authority, and leaves lasting impressions. He'll offer real-world examples, behind-the-scenes insights, explores the future of AI brand imagery and practical tips on crafting a visual language that feels true to who you are - whether you're a creative, entrepreneur, or professional.

Daniel Adamson - Business Advisor, Robson Laidler Accountants

As a business advisor, Daniel Adamson helps businesses unlock their potential and grow with intention. He brings a mix of strategic thinking and practical tools to help clients gain clarity on their goals, understand where they sit in the market, and develop a focused plan to stand out and grow.

In this session, Daniel will dive into the tools and thinking behind competitor analysis and sustainable competitive advantage (SCA) - two powerful frameworks that can help you shape a brand identity that’s not only distinctive, but built to last.

You’ll explore how to analyse your competitive landscape through the eyes of your customer, pinpoint where your real strengths lie, and identify the gaps where competitors fall short. Daniel will guide you through how to define a clear and focused positioning strategy that your brand can authentically own and sustain.

Rather than trying to be everything to everyone, this session will help you get clear on what your business can do better than anyone else - and how to embed that into the foundation of your brand.

What is the RL Business Club?

The RL Business Club, hosted by Robson Laidler Accountants, is designed to provide both our clients and the wider business community with a unique opportunity to come together, learn, and grow.

Our mission is to support business owners by offering valuable insights, expert advice, and practical tools to help you achieve sustainable growth and success. Through engaging workshops, inspiring speakers, and collaborative discussions, the RL Business Club equips attendees with the knowledge and strategies needed to navigate the challenges of running and scaling a business.

Each event is carefully crafted to address the evolving needs of modern businesses, offering actionable takeaways that can be implemented straight away. Whether you're looking to enhance your financial strategy, develop your team, or improve your marketing and sales efforts, the RL Business Club has something for everyone.

Join us and become part of a growing community of forward-thinking business owners committed to making a real impact.

Who this event is for?

This event is for business owners and professionals who want to build a clear, consistent, and authentic brand that sets themself and their business apart - whether you're launching something new, refining your brand identity, or simply want to connect more effectively with your target audience.

You’ll benefit from attending if:

• Standing out in a competitive market feels like a challenge
• Your brand needs a refresh, but you’re unsure where to begin
• Defining and communicating your unique edge is a struggle
• Your marketing activity often feels disconnected from business goals
• First impressions - online or in person - don’t quite reflect your value
• Branding feels important, but the process seems unclear or overwhelming

Our aim for this event is to help you build a brand that’s not only professional, but purposeful - one that reflects who you are, connects with your audience, and helps your business grow with clarity and confidence.

Register your attendance:

In today's crowded market, having a strong professional brand is key in setting you apart from the competition.

Join us at this in-person RL Business Club event to gain the insight, tools, and confidence you need to build a brand that connects with your audience and attracts the type of clients you really want to work with.

Register your attendance for FREE now via this Eventbrite page.