Building a Sustainable Competitive Advantage
‘Building a Sustainable Competitive Advantage’ Speakers’ Panel
Monday 20 February 2017
We are pleased to announce ‘Building a Sustainable Competitive Advantage’ which is to be held on Monday 20 February 2017 at Henley Business School room G15, Whiteknights Campus, starting at 6:00pm.
The success of a business depends on its competitive advantage. A business with a competitive advantage is in a good position, but the hard part and the key to long term success is sustaining that initial advantage, since the initial advantage is not sufficient to build a successful business long term. Why? Because copiers, fast followers and imitators both from existing competitors and new entrants appear quickly in most industries so initial advantages can disappear in a blink of the eye.
There are key factors to competing in both high growth and particularly in less attractive industries enable the company to sustain its competitive advantage.
Research points to an initial advantage being sustainable when there is intellectual property such as patents, trade secrets and other IP, there are superior organisation processes, capabilities and resources and importantly the business model is economically viable that is the business will generate and not run out of cash.
The panellists include:
- Jon Harrison, Professional Services Director of Fairsail
- Claire Hewitt, MD of PCG System Solutions
- David Courtier-Dutton, Founder and CEO of Soundout
- Dr Jamie Wilson, Founder and CEO of HomeTouch
The panel will be moderated by Jurek Sikorski, Executive Director at the Henley Centre of Entrepreneurship, formerly Sales and Marketing Director at various SMEs and a FTSE 100 medical products company and experienced in building competitor advantage for long term growth strategies.
The University of Reading is committed to work with the SME community in the Thames Valley Region for mutual benefit.
In partnership with:
Thames Valley Berkshire LEP Business Growth Hub http://www.berkshirebusinesshub.co.uk/
James Cowper Kreston, a leading firm of accountants and business advisers, with offices in Henley, Newbury, Oxford, London, Reading and Southampton http://www.jamescowperkreston.co.uk/