Building an Effective Social Media Campaign:
A Roundtable Debate
November 2, 2011 2.00 – 6.00 pm
The Attlee Suite, Portcullis House, Westminster
Organised by the University of Manchester and the Hansard Society
This roundtable, organised as part of the ESRC Festival of Social Science and taking place during Parliament Week (Oct 31 – Nov 6) brings together academics, politicians, activists, news producers and journalists to debate how social media are being used to promote protest and political change.
The discussion will look at the use of Twitter & Facebook and examine the development of social media based protest and how digital strategies for action are rapidly coalescing and becoming essential to any modern-day campaign. Finally, it will examine the role of ‘old’ media in facilitating and promoting the success of new media campaigns and ask if digital activism and online exposure are sufficient to drive the momentum offline or if it requires mainstream media coverage.
2.00 – 2.30 Welcome, Registration and Refreshments
2.30 – 4.00 Roundtable discussion: The view from the ‘inside’ – Practitioners
- Mark Pack, Blogger (LibDemVoice)
- Dr Julian Huppert MP
- Baroness Deech
- Elizabeth Linder, Politics & Government Specialist (Facebook)
- Clifford Singer (Social Spark)
- Chair: Dr Andy Williamson
4.00 – 4.15 Refreshments
4.15 – 6.00 Roundtable discussion: The view from ‘outside’ – Media & Academic analysis
- Matthew Eltringham (BBC UGC Hub)
- Alberto Nardelli (Tweetminster)
- Prof Andrew Chadwick (University of London, Royal Holloway)
- Chair: Prof Rachel Gibson (University of Manchester)
In association with
When & Where
Founded in 1944, the Hansard Society is a charity working in the UK and around the world to promote democracy and strengthen parliaments. An independent, non-partisan political research and education Society, our work is rooted in the belief that the health of representative democracy rests on the foundation of a strong Parliament and an informed and engaged citizenry.