A series of short courses for sustainability professionals by sustainability professionals
Many brands have adopted cause marketing partners as a means of communicating a commitment to purpose beyond profit. Corporate social responsibilities reports might be filled with details, but is this enough to reach and engage today's savvier consumer?
What role do brands play in making the connection between a company's corporate responsibility agenda and reputation? We believe they play a pivotal role and this business short has been designed to reveal the what, why and how of building a sustainable brand.
Wednesday 12 March 2014
9am - 1pm
The Guardian, Kings Place
£399 for large companies (over 250 employees)*
£199 for small companies (under 250 employees), NGOs and public sector*
*Prices are subject to a booking fee and VAT
For more details email firstname.lastname@example.org
Sustainable Business Shorts are Guardian Sustainable Business' new series of short courses for sustainability professionals by sustainability professionals.
Sustainable Business Shorts combine advice and examples from the very best campaigns delivered by leading brands with hands on group exercises, facilitation and a little bit of fun.
Split into two sections the first, show & tell, brings you best practice on how to do it from those who have been there. We'll also get them to tell you what they've learned about how not to do it and what to do if it all goes wrong.
The second, experience & experiment, brings an expert practitioner to facilitate a workshop session where you get to simulate real life scenarios.
Have questions about Building and maintaining an ethical brand?
Contact The Guardian