€1,020 – €1,194

Building better products - a collaborative Agile UX approach

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Location

WeWork Charlemont Exchange

Charlemont Street

Dublin 2

D02VN88 Dublin

Ireland

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

In this highly interactive 2-day class, you will learn how teams of people harnessing Agile values and collaborating together, can better empathise with their customers, explore complexity, and react to changing markets and technology to maximise value. You will practice techniques that foster innovation and learn how to develop ideas from inception through to implementation with the end user always at the centre of the solution.

You will explore how UX practices can be shared by the whole team, encouraging UX to become everyone’s responsibility. You will discover ways Agile, Lean UX, Lean Startup and Design Thinking allow you to go on a journey of iterative discovery with a focus on building products that rock your customer's world!

You will learn and practice tools and techniques including; product inception, Lean UX canvas, building a product roadmap, prioritisation techniques, user story mapping, bodystorming, service blueprinting, paper prototyping, shorthand user flow, critical thinking and many more.

This course is for Product Owners, Product Managers, Business Analysts, Development Team Members, Designers, Scrum Masters, Agile Coaches or anyone in a role responsible for maximising value.

This course is part of the ICAgile Product Ownership track and you will earn the ICP-BVA certificate upon successful completion of this class.

Prerequisites

You should have a solid understanding of Agile basics gained through experience working in an Agile team or by completing a class such as ICAgile's Agile Fundementals (ICP).

Course Overview

Module 1: UX and Product Ownership

High level learning outcomes of this module include:

  • Definition of Product Ownership
  • Levels and areas of Product Ownership
  • Definition of UX
  • Where UX fits into the Product Management Framework

Subjects and techniques covered include:

  • Lean Startup
  • UX umbrella and UX disciplines
  • UX as a role, not a job title
  • The Product Management Framework
  • Adapting the Product Owner role to the context
  • Holder of the value context
  • Standing up for value
  • Adaptation based on feedback and knowing when to stop
  • Product Roadmaps
  • Product Backlog management, user stories and job stories
  • Business models and financials


Module 2: Collaborating with an Agile mindset

High level learning outcomes of this module include:

  • UX and Product Ownership in relation to the Manifesto for Agile Software Development
  • Value management in various Agile "flavors"
  • UX in the software development life-cycle

Subjects and techniques covered include:

  • The Manifesto for Agile Software Development and its relevance to UX and Product Ownership
  • Overview of value management in Scrum, Kanban and XP
  • Collaboration tips
  • Critical thinking
  • Design studio and the six thinking hats


Module 3: Collaboration toolbox

High level learning outcomes of this module include:

  • UX as a team sport
  • UX research techniques
  • Validating hypothesis

Subjects and techniques covered include:

  • Tree jacking
  • Card sorting
  • Guerrilla testing
  • Affinity diagrams
  • Creating personas
  • Customer journey mapping
  • Shorthand user flows
  • Story boarding
  • Body storming
  • Paper prototyping
  • Low, medium vs high fidelity wireframes
  • Unmoderated user testing
  • Design sprint
  • Evidence informed analysis


Module 4: The big picture

High level learning outcomes of this module include:

  • The big picture view
  • Articulate value proposition at the initiative level
  • Creating alignment
  • Bridging understanding gaps
  • Flexibility in communication
  • Scope and risk management

Subjects and techniques covered include:

  • Communicating inside out
  • Inception
  • Outcomes vs outputs
  • Minimum Viable Product
  • Lean UX Canvas
  • Elevator pitch
  • Product box
  • Communicating features in benefits
  • Stakeholder maps
  • The NOT list
  • Risk burndown
  • Understanding what is doable
  • Success sliders


Module 5: The customer journey

High level learning outcomes of this module include:

  • Systems thinking
  • Think like a customer
  • Maintaining value In the Initiative
  • Identifying measurable outcomes and goals
  • Managing artefact change

Subjects and techniques covered include:

  • Service Blueprinting
  • Customer journey mapping
  • Value prioritisation techniques
  • User story mapping
  • Viable releases


Module 6: Build and validate your MVP

High level learning outcomes of this module include:

  • Just enough modelling
  • Understanding users needs and habits

Subjects and techniques covered include:

  • Build and test your MVP
  • Validate your product direction


Testimonials

"Outstanding course with excellent teachers. I like the fact you had methods in place to ensure we left with no unanswered questions, and the practical implementation of the ideas on day 2 was loads of fun. Intense, but definitely fun!"

"Excellent course and great to be taught by instructors with a passion for the principles they were communicating. A fantastic practical course which bridges the gap between theory and application."

"Amazing course, very impressed with the organisation and professional but friendly atmosphere."


About The Trainers

Natasha Hampsire

Natasha is a multi-disciplinary product, service and user experience designer. During her career she has worked extensively in the financial services and automotive industries utilising her excellent design skills in combination with a strong knowledge of Agile.

She is extremely passionate about creating great user centred products and services by collaborating with others to create a purely human centred design environment.

Natasha is a UX Master with the Nielsen Norman Group, one of only around 200 in the world.


Glaudia Califano

Glaudia started her technology career in 2005 as a development team member in a Scrum team. Since then she has worked with software and non-software development teams in various capacities, from facilitating
training and workshops to getting deeply involved ‘in the trenches’ with teams.

Glaudia is passionate about helping organisations identify how value to the customer is delivered, by evaluating what work is performed, by whom, where the bottlenecks and waste are, and what steps organisations can take incrementally to improve flow and deliver value.


Natash and Glaudia are ICAgile Authorized Instructors.

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Date and Time

Location

WeWork Charlemont Exchange

Charlemont Street

Dublin 2

D02VN88 Dublin

Ireland

View Map

Refund Policy

Refunds up to 30 days before event

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