This Facilitated Workshop will focus on two areas vital to better marketing.
The first is Branding. What makes a good brand, and most importantly how we can maximise our benefit from it? We will not neglect the flip side too: if your brand is perceived as poor, how can you mitigate this, and what steps could you take to enhance the brand?
The second is Prospect Profiling, the challenge of thinking more deeply about your prospects before you meet them to maximise your impact during the meeting. Prospect Profiling helps you build better relationships with your prospect before, during and after that first, crucial, meeting. To help promote a lively debate, we would ask that attendees observe Chatham House rules.