Financial services brands often have a unique challenge of "loyal" customers who don't really trust them.
We know this loyalty is more often simply inertia, but what if it could be more? In this webinar, Balance will explore how large cohorts of consistent customers can be transformed into communities, useful for conveying critical messaging and enhancing brand awareness.
In this event, we will dive into:
📝Approval approaches to combining pace and reactivity with compliance
🏆 Examples from top-tier brands, and why emulating them isn't always the way forward
🐦 The various ways social can help a financial services brand
⛓️💥Why financial services could be bucking the disengagement trend
Join Alex Murphy, cofounder of Balance and former Marketing Director at Admiral, who has overseen social media across a range of financial institutions. Also, meet Sophie Monks, Social Lead for Balance, and the rest of our social team, who engage in our regulated environments.
This time, Balance is taking a different approach. The webinar will be hosted on YouTube Premier on the 15th of October 2025. Register for the live launch of our latest insights and for the chance to ask the questions directly with the team.
