Building effective third-sector campaigns to deliver genuine change

Join Thinks Insight and Strategy and Communications expert Vicky McGuire as we explore how to effectively plan and deliver campaigns to drive impact.

How do you determine where to focus and set - and measure against - the right objectives? How can insights and behavioural theory help you shape powerful strategies that drive genuine change?

Max Templer (Director, Thinks) and Vicky McGuire (Communications Consultant) will draw on their years of experience planning, developing and evaluating campaigns for third and public sector organisations, drawing on real life examples to bring to life the stages of campaign planning.

Using the OASIS model (a 5 step framework for communications and marketing to help plan campaigns used across Government) and latest behavioural thinking, they will explore:

O – how to set the right objectives for your campaign

A – understanding how to get audience insight right as a fundamental building block

S – creating an effective strategy for the campaign drawing on behavioural science

I – implementing that strategy

S – evaluating and scoring the campaign