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Building Social Media Alignment webinar: Yulia Sidorova and Duncan Chapple

Kea Company

Thursday, 28 May 2015 from 16:00 to 17:00 (BST)

Building Social Media Alignment webinar: Yulia...

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Kea Company client Ended Free  
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Event Details

How can organisations use Social Media Information (SMI) to align their communications and management work? In this webinar, Yulia Sidorova will share Social Media Alignment (SMA) best practises discovered by her research team at Politecnico di Milano. In discussion with Duncan Chapple, SVP at Kea Company, she will review the experiences of some of Europe's biggest organisations, primarily focussing on the consulting and telecoms industries. Politecnico di Milano is looking for three large institutions in Europe as case studies for a new Social Media Alignment Assessment. Yulia Sidorova will also explain how firms can take part in the study, and what the benefits will be. To read more about the research, read Sidorova's article Building social media alignment at For context read How to classify experts’ social media use, an article by Duncan Chapple, at

Building social media alignment 

Do you have questions about Building Social Media Alignment webinar: Yulia Sidorova and Duncan Chapple? Contact Kea Company


Kea Company

Kea Company is the world’s largest consultancy focussed on influencer research and analyst relations for telecoms and technology-driven solutions providers. Our professionals gained their industry insights through decades of experience as influencer relations professionals, IT industry analysts and business executives.

Your clients and competitors talk to analysts and advisors: you need to be part of that conversation too. Kea Company enables technology providers to maximize their value through navigating and leveraging industry analysts and advisors. Because analysts and advisors influence half of ICT solution sales, influencer relations determines success.

Whether you are a well-established leader, or an emerging and ambitious solution provider, Kea Company can develop and focus your influencer relationships. In addition, our development workshops and annual forum give your team the skills and insight to respond to changes.

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Building Social Media Alignment webinar: Yulia Sidorova and Duncan Chapple
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