How can organisations use Social Media Information (SMI) to align their communications and management work? In this webinar, Yulia Sidorova will share Social Media Alignment (SMA) best practises discovered by her research team at Politecnico di Milano. In discussion with Duncan Chapple, SVP at Kea Company, she will review the experiences of some of Europe's biggest organisations, primarily focussing on the consulting and telecoms industries. Politecnico di Milano is looking for three large institutions in Europe as case studies for a new Social Media Alignment Assessment. Yulia Sidorova will also explain how firms can take part in the study, and what the benefits will be. To read more about the research, read Sidorova's article Building social media alignment at http://www.influencerrelations.com/3757/guest-post-building-social-media-alignment For context read How to classify experts’ social media use, an article by Duncan Chapple, at http://www.influencerrelations.com/3615/how-to-classify-experts-social-media-use

Building social media alignment