Building trust in your employer brand in an era of hyper-personalisation

Audience’s expectations are changing. That's because they're behaving in new ways. Why search for things yourself and comb through the results, when Chat GPT can do it for you. The era of hyper personalisation is truly here.

What does this mean for your employer brand, your jobs and your candidates? You need to start at the beginning. With your audience. It's clear that knowing how they behave, what they want and what they think of you has never been more important.

We’ll show you how to start on this journey of understanding, demonstrating how we have enabled Lidl to understand how their audience reacts to their messages and what they think of their brand.

What to expect:

• How to measure message appeal: Identify which parts of your employer brand and job content cut through, and which fall flat.
• Understanding diverse audiences: Learn what different candidate groups actually think of your brand, not just what you assume they think.
• Reputation you can act on: Diagnose how key audiences perceive your organisation and turn those insights into smarter, more targeted attraction strategies.

Webinar agenda

10:00 – Opening announcements

10:05 – Guest speaker presentation

10:15 – Case study presentations

10:45 – Live Q&A session

10:55 – Closing comments

11:00 – Event close

Total duration: 1 hour

Event partner

Creed Comms is a full-service, award-winning recruitment marketing agency that builds world-class employer brands, delivers innovative talent attraction strategies, achieves great ROI through media optimization, and creates inspiring internal communications. Driven by results, they offer strategy, creative, digital, insights, media buying/tracking, and great service to employers across all sectors in the UK and internationally.