Actions and Detail Panel
Building Your Business Edge
Fri 9 June 2017, 09:30 – 13:30 BST
Build Your Business Edge is a workshop aimed at looking how we can communicate better with our prospects and client base. We all think we are selling what our prospects need, but what if by a conversation with them we could know exactly what they want from our business? Better yet, what if we could know why they wanted our product/service and why they were attracted to our business? When we know people motivation behind what they do then we can tailor our approach to make sure we are speaking their language. In the Build Your Business Edge workshop we’re going to be doing just that.
The Build Your Business Edge workshop is a 4 hour workshop that is focused on refining how we approach prospects and our client base so we can communicate our products/ services better to our audience. We’ll be looking at how people communicate on a daily basis, what drives them to buy and what we can do to connect our business to them better.
What we cover:
Selling through emotion
You as a business person
Features & benefits
The importance of values, beliefs & emotions
Towards & away froms
Bringing value to your prospects
The workshop starts out by looking at how well we really know our own business. Do we know what our business, products and services get our clients the results that they want by coming to us? We then take a look at how every single person communicates and how their behaviours are driven by their values and beliefs. We conclude our workshop by bringing these two sections together and show you how you can effectively communicate your business to be able to take your prospects and turn them into clients easily and effortlessly.