Building your lead gen strategy with LeadJen - Agency Folk (16th Sept)

Lots of agencies don't have a sales problem - they have a lead generation problem.

Relying on one lead channel, one-size-fits-all advice and archaic methods to drum up leads that leave them feeling like the used car salesman from Matilda.

This event will help you create your own bespoke and scalable lead generation strategy (without all the fluffy nonsense).

Join us for an interactive online session including breakout rooms and group discussion with fellow ambitious agency leaders.

Topic?

Building your lead gen strategy with LeadJen

Key Takeaways?

1. What makes up a good lead generation strategy?
2. What are the most successful lead channels right now?
3. How the hell do I fit it all in?

Agenda?

• 5 mins - Intro and Welcome from Michael Murdoch from Agency Folk
• 20 mins - Food for Thought from Jeni Ashdown from LeadJen
• 10 mins - Breakout Rooms
• 20 mins - Group discussion with Q&A
• 5 mins - Wrap up and next steps

Why attend?

This is an event designed for two types of agencies:

• Those who really need leads but have no idea what they are doing or feel like they've tried everything.
• Those who are doing well but are keen to scale up or maintain the momentum.

If you don't have a lead generation strategy in place, this is the event for you.

Jeni's Biography:When you're selling higher ticket services, you cannot rely on luck or "a numbers game" for your sales. There is a science behind sales, which is crucial to agencies.

Jen has been selling B2B for 16 years (and has the grey hairs to prove it), and focused her gaze on the agency industry 5 years ago, starting LeadJen in 2024 with a mission to help as many agencies as she could with fluff-free, actionable sales consultancy. 70% of her day to day job is creating lead generation strategies - and she bloody loves it.

Session Location: Zoom (shared 24 hours before the session)

Who should attend? Primarily agency leaders (directors, managers and decision-makers) but this is also open to those who support agencies too such as ex-agency owners, coaches and consultants. If you're not sure if this is for you, please email michael@thehouselondon.com.

Hosts:

• Michael Murdoch (founder of The House, Story Cube and Agency Folk)
• Jeni Ashdown (founder of LeadJen)