Building Your Personal Brand | Lunch and Learn by Innovation Connect

Innovation Connect and Barclay Eagle Labs are joined by award-winning agency Briscoe PR to deliver a practical workshop on using personal storytelling and social media to raise your profile and grow your business!

With AI and Chat GPT-generated content filling social and news feeds, the time is right for those with valuable, genuine opinions and thought leadership to step forward and seize the initiative. Corporate business pages no longer cut it thanks to changes in platform algorithms. Instead, personal storytelling and insight get your messages to the people that need to hear them.

In this 2-hour Lunch and Learn you will find out how to leverage your personal standing and reputation in a way that increases understanding of your business, leads to increased enquiries and, therefore, sales. You will consider the most appropriate social channels for your customer and start to plan your upcoming content.

Who is this event for?

Ideal for senior teams, C-suite leaders, and business owners of any size, this event is designed for anyone who recognises themselves in the following scenarios:

· You are an expert with detailed knowledge, well-structured opinions and important information that should be brought to a wider audience. But, you have no time, and no idea what to post.

· Your reputation is unimpeachable. You are ambitious for your business and yourself - but people don’t know enough about what you are doing.

· Your company social profiles are not getting the engagement they used to before the algorithms changed and pushed corporate content down the pecking order.

· Shrinking mainstream media means third-party articles and mentions are drying up - or you have no idea if anyone ever sees them.

· Social platforms are full of AI-driven content - unimaginative, formulaic, not unique. People are craving genuine content that is authentic, the product of human emotion and thought and not machine-driven.

· Your business thrives because customers understand you are the go-to people in your sector - but that is harder to achieve when others have found ways to get their message across.

· Some people maintain really strong profiles online and this is having an effect on who the media turn to for comments when a spokesperson is needed.

· You can’t just switch the corporate content off - even though it is achieving less cut through - because that provides the reassurance people need when they come looking for you.

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Date: Thursday 16th October 2025

Time: 12 - 2pm

Location: Future Technology Centre (FTC) 4th Floor

Free lunch!

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If you have any questions about this event, please contact innovationconnect@port.ac.uk

Accessibility and special requirements: We will endeavour to provide particular access requirements on request. If you have any access requirements, e.g. wheelchair access, hearing loops or specific neurodiverse requirements, please get in touch in advance of the event.

How to get here: Find out how to get here by checking our maps and directions.

Parking: Parking in Portsmouth is extremely limited, we encourage you to use the train, bus, cycle routes, or the city’s Park ‘n’ Ride facility.

Dietary requirements: If you are registering after the 9th October, we cannot guarantee to be able to cater for your specific dietary requirements.