San Francisco, California
London, United Kingdom
User Centred Design is all about putting the person at the heart of the design. To do this successfully the UX practitioner needs to understand both the psychological drivers of that person – their motivations, needs and fears, hidden and expressed – as well as the overall situation in which that person is operating. This can sometimes seem daunting.
But there is another group of people who have been doing a very similar thing for years – actors. They too need to understand the (sometimes hidden) motivations of their character, their emotional and psychological complexities, and their background and environment. And they have strategies and techniques for doing this. Can we as UX professionals perhaps learn from these to better inhabit and understand our prospective users both from the ‘inside out’ and the ‘outside in’?
About the speaker
Jon is a highly experienced interaction designer with a background in graphic design and illustration. He has been incorporating user centred design into Web design for over 15 years, and is an expert in accessibility, information architecture, wireframing, storyboarding and prototyping as well as all aspects of the visual design of user interfaces.
He has been sole or principle designer on major projects for clients such as the Houses of Parliament, Orange, Egg, Citibank, BAA, Boots, Birmingham City Council and the Crown Prosecution Service.
Since joining Bunnyfoot his clients have included Siemens, Nectar, the Met Office, BOC and Virgin Holidays.
In his free time Jon plays in a band - Shining Examples - writes and paints. He shares his home with two Bengal cats and three ex-battery chickens.
When & Where
Since 1999 the UK’s leading UX consultancy. We are psychologists, researchers, interaction designers, usability & customer experience specialists. We cover web, software, mobile, print, service design and more
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