Business Adaptation: How SMEs can craft Corporate Social Responsibility

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Brunel for Business - Webinar Series: Opportunities and Resilience in Crisis

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Business Adaptation: How SMEs can craft their Corporate Social Responsibility (CSR) during COVID-19

Pursuing an active CSR programme can have multiple benefits for small businesses. Potential partners, employees and clients pay a great deal of attention to the ethical credentials of a business. Now is the time for small businesses to embrace being locally and socially responsible by exploring local issues and understanding how small businesses can help their community. In this session, we will share ideas and tips on how three SMEs can craft their CSR through connecting and engaging with their local community and make a strong business case for a purposeful business.

Join our academics and local business coach, Andy Sharma, in conversation with three West London small businesses who participated in Brunel Go for Growth programme and learn how they shape their purposeful business.

Dr Ainurul Rosli, Reader Entrepreneurship and Enterprise

Ainurul Rosli is the Director of Business Engagement at Brunel Business School. She co-founded several business ventures including the social enterprises, Gritse and Social Innovation Movement (SIM). As a Team Entrepreneurship coach, most of her approaches on supporting entrepreneurs emphasise team development and learning action network for entrepreneurs. Her previous professional experience includes various entrepreneurship, strategy and innovation consulting work in London and Malaysia. Listen to Ainurul’s ten series podcast on Professionalising Entrepreneurship in collaboration with and Global Entrepreneurship Movement Association (GEMA) here.

Andy Sharma

Andy Sharma runs a business coaching firm, AVA Business Coaching Ltd, based in Hillingdon supporting businesses in west London. Andy has more than 25 years’ experience of running and managing businesses.

As business growth experts, Andy and his team help business owners make more money, get better results from the team, and create a healthy work-life balance. Over the last 7 years, Andy has served hundreds of businesses in London across various industries. Andy uses coaching techniques and tools from proven brands like ActionCoach, The Value Builder System, Engage & Grow and Luv4Marketing.

Brunel for Business - Webinar Series:

Opportunities and Resilience in Crisis

How can we see and create opportunities while remaining resilient in crisis? Discover how to articulate your potential beyond the crisis, and develop plans to build opportunities with the business and academic community. The Brunel for Business Webinar Series is run by Brunel Hive, the growth and engagement platform at Brunel Business School that aims to engineer the accelerated growth of West London businesses, and indeed companies across London. Part of our commitment to engage with small businesses, alumni, and students, the webinar series will focus on various topics relevant for a post COVID-19 economy.

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