Business Boost: Introduction to Search Engine Optimisation in age of AI

This session introduces the fundamentals of Search Engine Optimisation (SEO) and explains how modern search engines - powered increasingly by AI - shape how customers discover businesses online.

Designed specifically for businesses with little or no prior SEO knowledge, the session explains why SEO matters, what drives visibility on Google, how search behaviour is changing in the age of AI, and what practical steps organisations can take to strengthen their online presence.

Attendees will leave with a clear understanding of SEO’s role within a digital marketing strategy and a realistic view of when and how to invest in it.

Key Focus:

- What SEO is and how search engines interpret websites

- Who benefits most from SEO: start-ups, SMEs, local and service-based businesses

- Why SEO matters for visibility, credibility, and customer acquisition

- When businesses should invest in SEO - timing, readiness, and ROI

- How search is evolving in the age of AI, including ChatGPT answers, and zero-click behaviour

- What practical steps any business can take to become more visible online

By the end of this session, attendees will:

- Understand how Google and AI search engines decide which businesses appear in search results

- Recognise the role SEO plays in helping customers find their business

- Be aware of the major changes happening in search due to AI

- Identify the first practical steps to improve online visibility

- Feel confident about when to seek SEO support or begin investing in digital visibility strategies

Our host: AR SEO Consultant Ltd

Ammad Ur Rehman - Semantic SEO Consultant

Ammad-Ur-Rehman is a specialist Semantic SEO consultant and Trainer based in Edinburgh, Scotland.

With over 4 years of experience, he has helped businesses from universities to e-commerce and SaaS companies achieve higher rankings on search engines, prominence in LLMs, and establish them as an authority in their industry.