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Business Briefing: Sprints - How to solve marketing challenges in just five days (Edinburgh)

Arts & Business Scotland

Wednesday, 15 August 2018 from 10:30 to 12:00 (BST)

Business Briefing: Sprints - How to solve marketing...

Ticket Information

Ticket Type Price    
A&BS Business Briefing
Sales End 14 Aug 2018
from Free
Full price
£25.00 +£0.00 Fee
ABS Member (FREE)
Free  

Share Business Briefing: Sprints - How to solve marketing challenges in just five days (Edinburgh)

Event Details

10:30 - 12:00
Registration 10:15

Sprints: The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. CreateFuture will take you through why they work, how they've used them at Expedia, Prudential and Penguin books to tackle brand, product and marketing challenges, and how to run one yourself. 

The session will cover:

-An introduction to Sprints

-How they can be used

-How to run a Sprint

-Case studies from Penguin Books, Expedia, Prudential

-Sample Exercises

-Q&A

While the examples given on the day will be focused on marketing challenges, Sprints are highly adaptable, and suitable for all types of challenge. The session will be of interest to anyone who's looking to challenges holding their organisation back. 

About the speaker: Nathan Fulwood

Nathan Fulwood is one of the three founders and Strategy Director of CreateFuture, a creative consultancy based in Edinburgh and London. CreateFuture work with clients across the UK to solve the marketing problems holding them back. Clients include KPMG, Expedia, Penguin Books, Prudential, Edrington and the BBC. 

 

Fees:

Free for Arts & Business Scotland members
£25+VAT for non-members

Includes pastries plus tea and coffee

 

 

Do you have questions about Business Briefing: Sprints - How to solve marketing challenges in just five days (Edinburgh)? Contact Arts & Business Scotland

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When & Where


Arts & Business Scotland
1st Floor, Rosebery House
9 Haymarket Terrace
EH12 5EZ Edinburgh
United Kingdom

Wednesday, 15 August 2018 from 10:30 to 12:00 (BST)


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Organiser

Arts & Business Scotland

Arts & Business Scotland is an independent Scottish charity. It has equivalent organisations in the other parts of the UK - Arts & Business (England - part of Business in the Community), Arts & Business Ireland and Arts & Business Cymru.

We act as a conduit between the cultural and business sectors, helping to nurture the creative, social and commercial relationships that will enrich creativity and cultural engagement across Scotland.

Our definition of ‘culture’ includes visual arts and crafts, performing arts, music, literature, museums, libraries, heritage, architecture, design and film.

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