Business Building Basics - Essential Steps for Starting Your Own Business
Overview
Welcome to Business Building Basics - Essential Steps for Starting Your Own Business event! Join us at The Woolwich Centre on February 5, 2026 at 10:00 AM (Europe/London)
We will cover the essential steps for laying the foundations for you to create your own business. You wil leave this practical workshop with actionable plans and information to get your enterprise up and running.
Interact with other small business owners for supportive group development. You are not alone on this journey! Realise your dreams of working for yourself, by taking the time to understand your ideal business inside and out.
- Learn how to price your services, so you can live the life you want on your own terms.
- Get clarity on your idea and Unique Selling Points.
- Set targets for growth and who your perfect customers are.
- Identify the best marketing activities for you to promote your business to them.
- Map out your Customer Journeys
It leads you through essential exercises that fully define how your engagement process is going to convert casually curious people into committed and loyal customers.
Begin your business on the right track, with scalable plans, backed by a wealth of ideas and inspiration to sustain your on-going marketing activities.
Breakdown the barriers that are holding you back from being consistent with your marketing efforts. It’s easy to lose hope or focus, when you don’t have an achievable plan in place.
Lineup
Good to know
Highlights
- 3 hours
- In person
Refund Policy
Location
The Woolwich Centre
35 Wellington Street
London SE18 6HQ United Kingdom
How do you want to get there?
Understanding Your Business
Explaining your Product or Service offering What does your business do and why? Create your Mission Statement Setting Goals Why are you running this business? Where do you want to be in 12 months? Two years? Five years? Ten years? Your pricing model What are you charging for your product/service How to work out your fees and prices Identifying Your Customers Create avatars of your ideal clients Three people who need your product/service (Personas) Those who already use your product/service (Profiles) Identifying Your Competitors Who are you competing with in the same space? How are you similar? How are you different? Mapping your Customer Journeys How and Where will people find you? How many stages between Awareness and Sales? - Post-Sale stages
Marketing Your Business
Forging Your Unique Selling Point What do you offer that nobody else can? Skills Experience Expertise Passion Pitching Your Business Explaining what you do efficiently 10 second pitch 30 second pitch 60 second pitch 120 second pitch Promoting Your Business Identifying the best marketing platforms Online marketing Website Google & SEO Email Blogging Podcast Webinars YouTube Social Media Meta Facebook Instagram WhatsApp TikTok Snapchat Pintrest Offline marketing Networking Print media Flyers & Posters Radio Crafting Your Messages What are you saying to your audiences? Speaking to each ideal customer The problems are you solving for them The experience you’re going to give them The results you you’re going to deliver The feelings you’re going give them
Content Planning
Identifying your Themes What are your broad categories of conversation? The Stories that support your business Planning your Campaign How far ahead are you looking? 3 months 6 months 9 months 12 months Control Your Channels Spread your Themes across your week What to say and When Months Weeks Days
Organized by
Followers
--
Events
--
Hosting
--