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Business Culture in the Middle East Masterclass

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Lighting Industry Association Ltd

Stafford Park 7

Telford

TF3 3BQ

United Kingdom

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The Middle East is a diverse, huge and challenging export market. The United Arab Emirates (UAE) is the UK’s largest civil export market in the region and the Kingdom of Saudi Arabia is the largest economy in the Arab world and an important export partner...

Western and Arab cultures have very different views on how to do business and it is important to get a deeper understanding of what these differences are and how to overcome perceived barriers.

The Lighting Industry Association Ltd (LIA) in partnership with DIT offer this cultural training in preparation for the Light Middle East exhibition, held from 17th October to the 19th October 2017 in Dubai, United Arab Emirates, where LIA will exhibit with DIT support.

This half day training, will help you to improve your communication with partners in the region. Knowing your way around the do’s and dont’s in business culture will save you from uncomfortable miscommunications.

The training will cover:

  • Arabic business culture: religion, beliefs, values, attitudes and customs

  • Arabic business and economic environment

  • Arabic business communication and negotiation style

  • Challenges and solutions for doing business in this region

  • Some basic greetings

Please note: Places are strictly reserved for companies looking to export to the market. Attendance will be confirmed after registration.


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Date and Time

Location

Lighting Industry Association Ltd

Stafford Park 7

Telford

TF3 3BQ

United Kingdom

View Map

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