Business Development

Master business development, from product idea to sales analysis, with expert guidance on planning, branding, marketing, and strategy.

Overview:

Business development is not about having a good idea—it’s about making that idea work. This course takes you through the full journey of shaping a business concept, developing a product, and confidently navigating the many moving parts of successful business growth. You’ll learn how to form a clear business plan, define your product scope, and understand how branding, packaging, and marketing align to form a consistent commercial identity.

From pricing your product to understanding how your supply chain influences profitability, this course gives you insight into each step with a sharp, strategic lens. You’ll discover how to track your sales effectively and interpret financial statements without needing a finance degree. It’s all about connecting the dots—because success doesn’t just happen. It’s built, decision by decision.

Learning Outcomes:

• Understand how to structure and present a business plan.
• Identify methods to develop and refine a product idea.
• Explain the role of branding and packaging in product identity.
• Develop marketing strategies tailored to target audiences.
• Evaluate pricing models and choose suitable pricing structures.
• Interpret sales data and analyse financial performance accurately.

Who is this Course For:

• Anyone planning to build a new business from scratch.
• Small business owners aiming to improve operations.
• Entrepreneurs wanting to fine-tune product ideas.
• Professionals exploring marketing and branding strategies.
• Those seeking better control over business finances.
• Learners wanting to build stronger pricing models.
• Individuals managing supply and distribution processes.
• People aiming to understand strategic business planning.

Career Path:

• Business Development Executive – £28,000 per year
• Marketing Manager – £38,000 per year
• Product Manager – £42,000 per year
• Brand Manager – £37,000 per year
• Sales Analyst – £35,000 per year
• Supply Chain Coordinator – £30,000 per year