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Business Diversification

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What is business diversification and is it a suitable option for your own business?

About this Event

Under the direction of Business Development Expert and SME Specialist Stuart Hartley, this session will provide participants with a thorough understanding of what business diversification is and whether it is a suitable option for their own business. The session will cover the various types of diversification available to businesses and will look at the advantages and disadvantages to these various different strategies. Participants will understand a clear step by step process to diversification considering market and competitor research, understanding and testing customers’ needs and developing a robust and efficient new product / service development process. The session will also introduce Design Thinking to participants as a key part in the process of new product / service development to ensure product / market fit.

You will learn

• An understanding of the different types of diversification

• Contextual knowledge of the risks and rewards associated with diversification

• Knowledge of a step by set process to introducing diversification into a business

• An understanding of how to assess and test customer needs

• An introduction to Design Thinking.

By signing up to this workshop, delivered as part of the Leeds City Region Enterprise Partnership (LEP) Business Resilience Programme, you agree to be contacted by a local LEP Business Growth Manager to discuss your business needs.

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