Delivered by DCCI Business Partner, Digital Strom
The Foundations of Search Marketing
Achieving great positions in the search engine results for relevant keywords that your audience use to find the products and services your business offers is the foundation stones of a digital marketing strategy.
Over the years, many agencies have capitalised on making this marketing channel a "dark art" when in reality there is a lot of simple things you as business owners can do to help get better coverage of your business in the search results.
This training course will look to show you the basic techniques for improving website traffic from this highly relevant "actively seeking" source:
Across the two hours session - we will look to cover the following topics:
The basics of getting your website to rank organically
How to find the keywords your audience are using
Technical factors to get right
On page factors which are necessary to deliver results
The importance of producing great content
The supporting role for social media
When and where to use paid search
Bookings close on Friday 7th October 2016 or when the training is fully booked. Please book before this date to avoid disappointment and guarantee your place.
Please note: All Dorset Chamber training seminars are on a pre-payment basis. A VAT Receipt will be issued upon receipt of payment. Places at training are confirmed at time of booking.
Events Cancellation Policy: Any places at DCCI seminars must be cancelled a minimum of 5 working days before the event in order to recieve a full refund. Places cancelled after this, or no shows on the day, will not be refunded.