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Business Growth Event

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312 Tuddenham Road

Ipswich

IP4 3QJ

United Kingdom

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Conventional business looks at sales from the standpoint of three variables, namely sales, expenses and profits defined by the formula: Sales – Expenses = Profits.


In this approach, each variable depends on the other, forcing businesses to look at either increasing sales or decreasing expenses in order to influence profitability.

ActionCOACH moves away from this narrow view and breaks the sales variable into five separate components.

According to the “Five Ways,” all business is driven by five key profit generating areas:

  1. Lead Generation ​- ​Most marketing doesn't work find out how to know what works and what doesn't and to create a marketing machine you can turn on or off when you need it.

  2. Conversion Rate - The proportion of your hard-earned leads which are converted into paying customers. Understand about sales and how to maximise your conversion rate.

  3. Average £ Sale - ​You want Wallet share, not market share, find out what is it and how do you get it

  4. Average Number of Transactions ​- Profit comes from repeat business. You'll see how to get customers coming back & buying more and convert them into Raving Fans!

  5. Profit Margins - ​All the above is for nothing if you're not making profit. How to use some of the 50 strategies we have to get more profit


Find out how small improvements in each of these can have a massive impact on your profit.

  • Getting your business structure rightWhat is the right trading structure for you and the importance of a shareholders or partnership agreement.·

  • Getting Paid - Terms and ConditionsWhy do you need T&Cs, what is important within them and how do I produce a set for myself·

  • Protecting your brandWhat steps can I take to protect my brand? How do I deal with someone damaging it? Can I patent my idea?·

  • Taking a lease of premises – the pitfalls – What condition do I need to hand back the premises in? How do I dispose of a lease? What happens at the end of the lease? What sort of terms should I expect?·

  • Taking on Employees or using contractors – the risks Should I use a contractor or employ someone? What is a zero hours contract? What are the main legal requirements of employing someone?


5 Top tips for setting up a business and staying legal – Attwells Solicitors – Nick Attwell

  1. Getting your business structure rightWhat is the right trading structure for you and the importance of a shareholders or partnership agreement.

  2. Getting Paid - Terms and ConditionsWhy do you need T&Cs, what is important within them and how do I produce a set for myself

  3. Protecting your brandWhat steps can I take to protect my brand? How do I deal with someone damaging it? Can I patent my idea?

  4. Taking a lease of premises – the pitfalls – What condition do I need to hand back the premises in? How do I dispose of a lease? What happens at the end of the lease? What sort of terms should I expect?

  5. Taking on Employees or using contractors – the risks - Should I use a contractor or employ someone? - What is a zero hours contract? - What are the main legal requirements of employing someone?


5 essentials of recording keeping to keep the taxman happy – An Accounting Gem Ltd - Jeremy Buitenhuis

  1. What is a tax deductible expense? We will show you what you can and can't claim against your tax.

  2. What financial information does you business need to record? Do not miss any vital information that may cost you money or missed opportunities.

  3. What information is required on a Sales Invoice? Sounds simple, but sometimes this is overlooked.

  4. Tax thresholds for SME businesses. Different taxes, different thresholds, different problems….

  5. Different bookkeeping options available? Plenty of options available but which one is best for you? Money/Time


Partners

Jeremy Buitenhuis


Nick Attwell

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312 Tuddenham Road

Ipswich

IP4 3QJ

United Kingdom

View Map

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