Business In The North

In July 2022, In Business, The Northern Affinity and 2-Work will come together to host a day of networking, seminars, exhibitors, one to one 'surgeries' and panel discussions.

We start and end the day with formal networking events but please join us for all or part of the day to learn & connect with fellow business people.

Places to visit and network with our 30 Exhibitors are unlimited. To attend one of the extra events, please book your place.

Agenda

Networking Sessions

8:30am - 10am - Join us before the day starts for breakfast networking.

4pm - 5pm - The exhibition is now closed so join us for a relaxed networking environment for our speakers, exhibitors and visitors to connect.

10am - 4pm - Exhibition opens

This is your chance to network and visit the stands of approximately 30 SME businesses. What better way to get to know the work these fantastic people do and create connections?

Seminars

10am - 10:45am - How To Use LinkedIn To Go From Nada & Nothing To Fully Booked In 20 Minutes A Day with Judy Parsons

For many business owners getting in front of and having conversations with the right people - aka people who know what they do and who actively want to talk to them is key to unlocking business success. What they struggle with is how to attract the right people and have those conversations on a consistent basis instead of wasting time on ad hoc activities and hope marketing.

In this session we look at using LinkedIn to magnetically attract more of the right people in a manageable way without the icky sales.

https://www.linkedin.com/in/judithparsons/

11am -11:45am - Creating the right Mindset for Selling in a Recession with Pete Evans

With a lot of talk about an upcoming recession, now is the right time to prepare your business. Join SalesStar UK MD, Pete Evans as he shares proven strategies into how to sell during a recession and gain a competitive advantage. This presentation will be highly-interactive with Pete sharing his insights, plus everyone who signs up will receive a complimentary copy of our One Page Sales Plan to help you become Recession Ready.

https://www.linkedin.com/in/peteevans1/

12 pm- 12:45pm - Stand Out, Be Outstanding with Deborah Ogden

Do you ever worry that you may be the world’s best-kept secret?

You offer an incredible service, have found your niche, your clients love you, but you struggle to be visible.

Deborah will share how to build a profile and reputation as the go-to person in your field – a visible expert.

Having a strong personal brand allows you to show up with confidence, attract clients, and stand out as the best in your field.

https://www.linkedin.com/in/deborahjogden/

1pm - 1:45pm Improving your business with sustainability and operational solutions with Danielle Heward

Businesses have a key part to play in solving the social and environmental issues we face in the world today and in the future. This means building planet and people into your business and making it as operationally efficient and effective as it can be.

Drawing on her background in operational change and improvements, working with organisations of all shapes and sizes, Danielle Heward will talk us through why and how to optimise your business with people, process and system improvement techniques, through an environmental and socially responsible lens.

The session will include case studies, tips and tricks and an opportunity to ask questions about improving your own business.

https://www.linkedin.com/in/danielleheward/

2pm - 2:45pm Steps You Need to Take When You Hit the Content Wall with Lisa East

We all get writers/content block from time to time and during this 45-minute session, Lisa will be uncovering the proven steps on how to make it flow.

The talk will be fused with social media know-how, content creation expertise with a sales and marketing twist. Finishing with a Q&A session.

Lisa is the owner of The Thinking Cap, social media manager and LinkedIn, Social Media content and Canva trainer.

https://www.linkedin.com/in/lisaeast/

3pm - 3:45pm - Creating value to get value - strategy, marketing and brand proposition' with Anna Short and Laura Norman

In this session, we'll be helping people enhance their marketing strategy by nailing their brand messaging. We'll be taking people through how to build a marketing strategy which works, by crafting their story and value proposition to resonate with their customers'.

https://www.linkedin.com/in/anna-short-boomarketing/

https://www.linkedin.com/in/laura-norman/

Panel Discussions

11am - 12pm - Using video to promote you and your business

How often have you heard ' you need to use video to grow your business'? So many of us would love to do it but not sure what to do, what equipment to use and if its worth it.

In this panel discussion, we will be joined by panelists who use video in their business and have seen huge benefits from doing so.

Come join us for this discussion, find out what our panelists are doing and ask any questions you have.

Panellists

Sally Bendtson - https://www.linkedin.com/in/sallybendtson/

Jennie Detheridge - https://www.linkedin.com/in/jenniedetheridge/

Scott Riley - https://www.linkedin.com/in/scottriley76/

2pm - 3pm - Grow your business from 0 to 5 employees

Growing a business is really hard, mistakes are part of the journey and we will hear from business owners who have/are experiencing this. Our panellists will share their stories and take your questions on the issues they have encountered, the lessons they have learnt and the huge benefits of employing to enable them to grow their business. We would love to hear your questions!

Panellists

Gemma Edwards - https://www.linkedin.com/in/gemedwards/

Pete Evans - https://www.linkedin.com/in/peteevans1/

Sarah Bradley - https://www.linkedin.com/in/sarah-bradley-fcipd-a2323216/

One to One Surgery Sessions - Select the sessions you would like to attend and we will arrange times with you.

Room 1

10am - 12pm - Protecting your wealth and Health with Stuart Lloyd

Come along and meet Stuart for some straight forward simple advice around a topic that can feel very daunting. In this session you will be able to speak to Stuart about the concerns you may have and how he could help you.

Stuart can advise on Life / Illness / Income Protection and Health Insurance as well as death and life planning such as Wills and Trusts. On top of that, Stuart can also advise on employee protection and benefit schemes to help you within your business.

https://www.linkedin.com/in/stuartlloydsbs/

12pm - 2pm - Social Media Made Easy With The Socialsendr App – Discussion & Demo - Michelle Cowan

Demonstration of how the Socialsendr app can help you with your business social media

https://www.linkedin.com/in/michellecowanuk/

2pm - 4pm - Strategy Made Simple with Brenda Etchells

The word strategy can often feel overwhelming to small business owners but it is simply about knowing HOW you are going to achieve your business goals and vision.

In this surgery we can discuss how using some simple tools and templates can help you be clear about your business goals and how to remain focused on your progress.

After the surgery, you will be able to access and use a range of templates to help you to develop your strategy.

https://www.linkedin.com/in/brenda-etchells-80553223/

Room 2

10am - 12pm - All You Need to Know about Business Insurance with Lindsay Liddle

From business equipment cover through to liability cover. Lindsay can offer guidance for those who may just be starting out in business and don’t have any cover right through to existing businesses that have not reviewed their insurance for a few years. Or for those who have bought insurance online and aren’t 100% sure they have the right cover they need.

https://www.linkedin.com/in/lindsayliddle/

12pm - 2pm - Taking Control of Your Business Finances with Tracy Hutty

Tracy can cover topics such as Bookkeeping (incl QB, Xero, etc), Accounts stuff generally / the importance of management figures & what to look for, and most things Tax Related.

https://www.linkedin.com/in/accountanthull/

2pm - 4pm - Planning Your Financial Future with Alan Lazenby

Alan will give Information and guidance on retirement planning and investing in the current environment. Amalgamating pensions and securing your future.