£20

Business Marketing Club London Meet-Up - Client Side & Agencies Welcome

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One Alfred Place

1 Alfred Pl

London

WC1E 7EB

United Kingdom

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Dear Anonymous Prospective Event-Goer, personalisation is a key focus for B2B marketing in the new decade.
We're told that just personalisation by name is not enough to be truly effective, that we should look to hyper-personalisation in our marketing, and that personalisation should extend through the sales funnel and into the customer lifecycle. But watch out! Because we're also told that the latest research suggests that micro-targeting to existing customers is neither necessary nor wise.
So how much personalisation should we be doing? It's time for some practical examples. Some top notch speakers debate personalisation in B2B, plus we'll share the latest marketing opportunities and interview a B2B marketer to find out about their personal journey.

You're in B2B Marketing? You're in London? You need to be in at the all-new Business Marketing Club London Meet-Up. 10 March. Debate. Notices. Interviews. Photos. Networking. And some "canapes"
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Date and Time

Location

One Alfred Place

1 Alfred Pl

London

WC1E 7EB

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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