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Business Masterclass: Branding
Tue 22 November 2016, 10:00 – 14:00 GMT
Come to the fourth of ten Swale and Medway Business Masterclasses at Buckmore Park, Chatham, ME5 9QG to hear from Kevin Byrne, inventor of Checkatrade and James Rutter, Director of Brand and Strategy at COOK.
Designed for Owners and Managing Directors of SME businesses, this programme of sessions is focussed on delivering usable skills and techniques in a range of relevant topics that attendees can help to shape.
SME Speaker: James Rutter is Director of Brand and Strategy at COOK, a £50m frozen food business based in Sittingbourne with 85 shops nationwide, concessions in 350 other retailers and a thriving e-commerce platform. James joined COOK in 2010, prior to which he was a business journalist and editor at various publications including The Wall Street Journal Europe. COOK is ranked 28th in The Sunday Times Best Companies To Work For; is a certified B Corporation, a global movement promoting business as a force for good in society; and was recently named Swale Business of the Year 2016.
Workshop: Kevin Byrne, who developed Checkatrade into a national brand tells us how he did it and gives hints and tips on how you can develop the brand of your company.
Kevin set up Checkatrade in 1998 in an attempt to combat rogue traders from exploiting homeowners by providing a means for customers to report on their level of satisfaction and in 2014 was awarded the Queen's Award for Enterprise in Innovation.
In addition, Checkatrade acts as a 'shop window' for trades people, it now produces over £2billion of work for them and is used by 12 million people a year which generates a turnover of £16million.
At the heart of this success is the brand that Checkatrade has become and in this Masterclass for Swale and Medway businesses, Kevin will give his personal insight into how he built the business and how branding was a key factor to its success.
The masterclass will start with tea and coffee at 10:00am. Networking opportunities and lunch will also be provided at 1:00pm, along with an opportunity for you to tell us what topics you would like us to deliver masterclasses for later in the programme.
Future Masterclass - save the date.........
Business Masterclass - Develop Your Business Strategy - 25th January 2017 - Holiday Inn, Sittingbourne ME10 1NT