Stay fit for purpose during lockdown - for Retail, Hospitality and Leisure sectors.

X-Forces Enterprise is delighted to extend the training services it offers, within the military community, to a new Masterclass programme focused on building your online Evolving Customer Personas.

The programme is designed for business owners in the Military community to help both new business-owners who have just started to follow their dream, and established business-owners who are hitting on hard times. The focus is on building your Evolving Customer Personas in order to answer one key question: How do you stay fit for purpose during lockdown?

To do this the facilitated group will explore:

• Traditional audience split and marketing generations

• Covid-19 impact to consumer behaviour

• Audience trends for 2021

You will also you a practical application to:

• Understanding your audience clusters

• Profile the audience

• Define the user journey

This masterclass will be facilitated by Roger Cawte, who has over twenty years of business experience working with various SMEs as either owner, director, employee, or independent advisor. The course will be delivered by Milda Rowlinson, Head Of Creative at Focus7.

Milda Rowlinson will be delivering sessions that will not only provide a background on traditional audience segmentation in marketing, but will also bring up-to-date details with how Covid-19 impacted consumer behaviour and reset your expectations from your brand.

There will be 3 practical formulas shared with you, to help you define your audience, profile them and really understand how to steer your communication strategy and stay relevant in the coming year.

Whether you are in the final stages of planning, the very early stages of launch, or you are already running your own business, we will cover a variety of topics to aid you in making sure your journey is as successful as it can be given the current situation.

Am I eligible?

This course is available for the following individuals (aged over 18):

VETERANS // FAMILY MEMBERS // RESERVISTS

What can I do first?

If you have not already done so, please first sign up to the XFE Knowledge Exchange Hub here. This will give you exclusive and confidential access to business information, free events and peer-to-peer knowledge exchange. You will be invited to fill out a self-employment assessment questionnaire which will help us best guide you during the workshop.

How to connect

In order to participate on this virtual workshop, you will need a personal laptop or tablet with webcam and microphone enabled, and a stable broadband connection with at least 2Mbps spare bandwidth and a fixed, quiet environment. The workshop will be hosted using Zoom, and you can join via most browsers, or use the Zoom app.

You will be emailed further information nearer the time, including how to get online and join the virtual workshop for free.

This event is funded by ABF The Soldiers Charity

For any queries please call 0121 724 0453 or email us events@x-forces.com

Extra Details

We would respectfully request that, in the unfortunate event that you can no longer join us on the date booked, you give us at least 7 days warning so that we can ensure these vital spaces are filled. This is especially key during these uncertain times.

We limit class sizes to between 8-10 people to ensure maximum success for participants. XFE is proud to celebrate 7 years in delivering these highly acclaimed and consultative training workshops and supporting over 2000 businesses to start-up. We help you understand your personal motivations for business start-up and help you strategize and plan to make the business a success: your success is our success.