Business Masterclass - What they teach and don't teach at Business Schools

Business Masterclass - What they teach and don't teach at Business Schools

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Victory Services Club

Seymour Street


W2 2HF

United Kingdom

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This is a one-day event for people who want to get ahead of the game and avoid the pitfalls of the "new normal". Discover how to succeed.

About this event

Who should come? Ambitious university students, business people, and anyone who wants to continue learning about individual and business success.

Why should you come? To review your goals, knowledge and wisdom and to share what you know with others. Plus you will be donating to the DEC Ukraine Humanitarian Appeal.

What will happen on the day? There will be a mixture of short talks, discussions, questions and sharing of ideas.

Who is delivering the masterclass? Derek Arden, who has studied the psychology of negotiating and influencing for over 30 years. The author of the highly acclaimed MBA textbook on negotiating "Win Win", MBA lecturer, interviewer, podcaster and award-winning speaker. Graham Jones, psychologist and Senior Lecturer at the University of Buckingham Business School. Author, writer and award-winning speaker and broadcaster.

Find out more about Derek at

Find out more about Graham at

Is this a new idea? No. Before Covid Graham and Derek tested this idea on four successful events in London. It works. It has been tried, tested and proven. However it has been totally reworked to take in all the post-Covid needs to benefit your success.

What will the day cover? Business and personal success psychology, negotiation, influencing, haggling, presenting, setting your goals, resilience and stress management, handling conflict, managing yourself and your time, writing clearly to persuade plus all your Q&A.

What should I bring? It will be fast paced; ideas will come fast and furious , so bring a pen and notebook...!

Is lunch provided? No. We are not providing lunch. It is important to reflect on what you have been learning so we encourage you to leave the venue and take a walk. Oxford Street is one-minute from the venue.

What have people said before? Nick Richardson Managing partner RHW solicitors. A great day I was able to learn some new material and review my personal goals and that of my firm Thank you. Simona Krestin – Surrey University third year student at the business school. My Dad in Bulgaria is a massive fan of Derek’s work. He suggested I attend before I return to work in the family business. It was a great day and I learned so much to take back. It’s a pity some of these street smarts aren’t taught at university.

What kind of people have attended before? Lawyers, Charity CEOs, Speakers, MD from Sofia, accountants, speakers, sceptics, two brothers who were given the day as a Christmas present by their Dad, students, curious people, lifelong learners and Monday Night Live attendees

What if I can't come to London? If you really can’t get to London for the day (and there are some fabulous hotels of differing price ranges in the area from budget pods to 5-star) then we will be broadcasting on Zoom for you.

PLEASE NOTE: All proceeds from this event are being donated to the DEC Ukraine Humanitarian Appeal.

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