£86.40 – £150

Business Model Canvas for Interior Designers

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British Institute of Interior Design

9 Bonhill Street



United Kingdom

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This workshop takes you step by step through using the Business Model Canvas as a tool for strategizing, planning, innovating and clarifying your Interior Design business model.

We start our own businesses, not because we are great at business, but because we are good at what we do and need the flexibility or autonomy to work the way we want to. It is said that about 60% of designers don’t have a business plan and this means we often lose sight of the bigger picture!

A Business Model Canvas is a visual way of documenting your business model. It is a chart with elements describing your business’s value proposition, infrastructure, customers, and finances. It pulls you out of everyday detail and gives you a broad holistic view.

Using the Canvas to look at your business, delivers three things:

Focus: Stripping away pages of written ‘stuff’ in a traditional business plan, the BMC gives you a strategic overview, helping you to focus on what’s driving your business and highlighting what is non-essential.

Flexibility: It’s a lot easier to tweak your business model and try things (from a planning perspective) with a visual overview that’s sitting on a single page.

Transparency: Your team will have a much easier time understanding your business model and be much more likely to buy in to your vision when they can see it clearly before them.

When you work in an industry such as interior design, a visual canvas of your business makes sense. As a planning tool, it allows you to ‘work ON your business’ giving you higher levels of confidence and clarity.


In this workshop you will:

  • Clarify your business vision
  • Use the canvas to understand the reality of your business structure right now
  • Find and review the gaps in your business strategy
  • Discover how to use your canvas to address business priorities, innovate and niche


  • A willingness and openness to explore and share your business models with each other
  • An encouraging and supportive attitude
  • Your favourite pens and coloured stickies (if you wish, else these will be supplied!)


  • Your own completed canvas
  • Different perspectives of thinking, about your business and what you do
  • Focus on where the gaps and priority areas are
  • A renewed sense of business "reality" and
  • A platform for testing future business propositions


This workshop is suited to solopreneur designers or small business owners, both new and experienced. The new designer will appreciate the holistic and strategic overview of their business and their future vision. The more experienced designer will appreciate the "reality check" of their business today, along with the possibility of exploring where to pivot, innovate or change direction in their business. This workshop is a hands-on experience where you can share and learn from fellow designers in a safe supportive environment.

About the Speaker

Karen Fugle, an Executive Coach and LEGO Serious Play Facilitator, has worked in the construction sector for over 20 years and can relate to designer's unique set of motivations and challenges. Karen primarily works with designers in areas such as the leader’s dashboard (vision, mission, values etc.), engaging employees, time management, conversational flexibility and influence, networks and relationships, behavioural change, confidence, resilience and career transition.

Karen is a committee member of the Women in Architecture network and the National Association of Women in Construction (NAWIC).

More about Karen can be found here.

Additional information

Prices are not inclusive of VAT.

Tickets for BIID events are allocated at a BIID member rate and a non-member rate. If the ticket type for your status has sold out, please contact the BIID office on 0207 628 0255, as we may be able to reallocate a ticket for you from the remaining selection.

*BIID member traveller rate:
To make our workshops more accessible to those based outside London, we are offer a discount to individuals whose offices are located more than 60 miles from the venue (EC2A 4PE). If this includes you, please book using the BIID Travelling Member rate. We will then contact you to verify your postcode. To see if your office is located more than 60 miles away please click here.

When booking please provide the name of the person(s) who will be attending the event - we will use this for their delegate badge and materials.

If you have any queries please email the office at info@biid.org.uk or call 020 7628 0255.

All BIID events and training courses are subject to standard terms and conditions which can be read in full below:

Terms and Conditions:

  1. If you wish to cancel your booking to a paid event, please send a refund request via Eventbrite. A full refund will be issued if your refund request is received 10 working days prior to the day of the event.
  2. The full delegate fee will be forfeited for non-attendance (for any reason) without prior notice or cancellation of your booking.
  3. A replacement delegate nominated and confirmed by you is permitted, but must be confirmed in writing to info@BIID.org.uk prior to the event.
  4. If you wish to cancel your booking to a free event please do so via Eventbrite as soon as possible so that your ticket can be reallocated.
  5. The BIID reserves the right to make changes to the programme.
  6. The BIID reserves the right to cancel the event if unavoidable circumstances arise.
  7. This event will be photographed and videoed. Attendance constitutes consent for these images/videos to be used, by the BIID and its partners, for promotional purposes.
  8. In compliance with the Data Protection Act, we must point out that the information on this form will be kept on a database.
  9. Your name may be shared with the venue.
  10. These terms and conditions shall be governed by and construed under the laws of England and Wales and you submit to the exclusive jurisdiction of the Courts of England and Wales.

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British Institute of Interior Design

9 Bonhill Street



United Kingdom

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