Business Model Canvas with Ashton McGill

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Location

Bell Street Ventures

Old College, Abertay University

Dundee

DD1 1HG

United Kingdom

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Event description
Learn how to use the Business Model Canvas to get your ideas down on paper.

About this Event

The Business Model Canvas(BMC) is a creative tool used to map out your business, allowing you to design, challenge and improve your business model or to create one for a new business idea. It fosters new ways of thinking by mapping out your business model into strategically placed categories. The most obvious benefit is that this tool allows you to really understand how any business works, providing a key overview of the whole business model on one page.

The BMC workshop

- An introduction to design thinking

- Introduction to the BMC

- Talk through each category

- Put the students into teams

- Choose a business you all know

- Start mapping it on the canvas

- If you ran it, what would you change?

We will also supply our very popular BMC eBook which helps students map out their own business/idea going forward.

Learning Outcomes

● Students will learn collaborative working

● How to create innovative business models

● Students will learn to use Design Thinking

Date and Time

Location

Bell Street Ventures

Old College, Abertay University

Dundee

DD1 1HG

United Kingdom

View Map

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