Many businesses are daunted by the prospect of writing a business plan, but the benefits to your business are clear. A good business plan focuses the mind as well as helping to secure finance, support and business growth. In this workshop we'll discuss these benefits in more detail and focus on the key elements you'll need to create including your executive summary, operational plan and cash flow forecast.
Some key elements that will be covered in the workshop are:
Products & Services
Marketing Plan: Industry Research, Customers, Competition
Niche, PR Strategy, Distribution Channels
Cash flow Forecast and Profit and Loss
Our events are fully funded and open to all local businesses, however you will need to complete our registration and enrolment forms in order to participate. Visit our website to complete this online before attending or alternatively, please turn up to your chosen event 15 minutes early to finalise in person.
About the speaker - Claire Hogan, Senior Marketing Advisor
Claire joins the GetSet East of England team with 27 years of experience in corporate communications, specialising in helping clients communicate in the most effective way to deliver outstanding results. This includes a range of services from strategic workshops to creative campaigns, ensuring there is a clarity in both the writing and the visual presentation of client’s propositions, so that that messaging is heard above the white noise of today’s global platforms.
Working globally as a senior consultant she also has experience providing a niche service in Bid Marketing, with a range of subtle elements to ensure clients win both the customer’s hearts and minds. Having owned her own agency in Dubai she also understands the challenges of running a business and the many hats you need to wear to create a successful business.