Business Planning & Market Size Estimation Online Training

The Business Planning & Market Size Estimation Online Training delivers a detailed framework for understanding and applying strategic market sizing techniques in the context of business planning. This course guides learners through critical methods to identify, measure, and evaluate market opportunities, competitive landscapes, and growth forecasts to develop effective business strategies.

Each lecture is carefully structured to cover every stage of the planning and estimation process. Starting with an introduction to market sizing and defining your target audience, learners then dive into essential market research methods, practical approaches for calculating TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market), and techniques to evaluate market growth and competitive intensity.

The course then transitions into applying these market insights directly into business planning, aligning financial projections, resource allocation, and strategic goals. Learners will also gain access to essential tools and digital resources for data collection, analysis, and forecasting.

Designed to suit aspiring entrepreneurs, startup founders, business consultants, and strategic planners, this course arms professionals with analytical and practical tools to validate ideas, scale businesses, and unlock high-growth potential across global markets.

Learning Outcomes

• Understand the core principles of business planning and market sizing.
• Segment and identify a target market for business product alignment.
• Apply TAM, SAM, SOM models to real-world estimation challenges.
• Analyse competition and forecast market trends for growth planning.
• Integrate market data into comprehensive business development plans.
• Use tools and resources to enhance market estimation accuracy.

Course Link : Business Planning & Market Size Estimation Online Training

Course Curriculum

Lecture 1: Introduction to Market Sizing and Target AudienceLearn the fundamentals of market segmentation, sizing, and customer targeting.

Lecture 2: Market ResearchExplore primary and secondary market research methods and data collection.

Lecture 3: Estimating Market Size: TAM, SAM, and SOMMaster structured techniques for calculating TAM, SAM, and SOM figures.

Lecture 4: Market Growth Potential and CompetitionAssess market expansion trends and conduct competitor analysis frameworks.

Lecture 5: Applying Market Sizing to Business PlanningTranslate market insights into actionable and scalable business strategies.

Lecture 6: Market Sizing Tools and ResourcesUse advanced tools and datasets for accurate market size estimations.

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.