Business: Sales, Merchandising & Marketing (BUSS) Online Course

The Business: Sales, Merchandising & Marketing (BUSS) online course is designed for learners who want to gain in-depth knowledge of essential business strategies that drive growth, profitability, and long-term sustainability. Covering a complete spectrum of sales techniques, merchandising strategies, marketing fundamentals, product management, inventory analysis, pricing, and communication skills, this program prepares learners to thrive in global markets.

From market research and business planning to creative selling techniques and closing deals, every aspect of modern business is addressed. Participants will learn to build customer trust, create impactful marketing campaigns, optimize merchandising decisions, and develop clear sales, merchandising, and marketing goals for business success.

The curriculum takes a structured approach, starting with market research and planning, moving through sales and persuasion methods, and then advancing into merchandising and marketing strategy. Learners will gain a strong foundation in inventory management, pricing, product placement, and visual merchandising, while also mastering communication, marketing mix application, and goal setting.

This course is suitable for students, professionals, entrepreneurs, and anyone aiming to establish or advance their career in business, sales, merchandising, or marketing. With practical insights, real-world examples, and strategic frameworks, the BUSS online course offers the knowledge and skills required to succeed in today’s highly competitive global business environment.

Learning Outcomes

By the end of this course, learners will be able to:

1. Apply effective market research strategies to support informed business decisions.
2. Demonstrate strong sales techniques to pitch and close business deals.
3. Evaluate merchandising principles to enhance product visibility and sales growth.
4. Develop marketing strategies using the marketing mix and communication tools.
5. Manage product, pricing, and inventory effectively for better profitability.
6. Set achievable business goals to improve long-term market performance.

Course Link : Business: Sales, Merchandising & Marketing (BUSS) Online Course

Course Curriculum

• Module 01: Market Research
• Module 02: Applying Market Sizing to Business Planning
• Module 03: Creative Openings
• Module 04: Making Your Pitch
• Module 05: Handling Objections
• Module 06: Sealing the Deal
• Module 07: Following Up
• Module 08: Setting Goals
• Module 09: Merchandising Theory
• Module 10: Product Management
• Module 11: Merchandise Management
• Module 12: Inventory Management and Analysis
• Module 13: Merchandising Strategy
• Module 14: Merchandise Pricing
• Module 15: Visual Merchandising
• Module 16: What is Marketing?
• Module 17: Common Marketing Types (I)
• Module 18: Common Marketing Types (II)
• Module 19: The Marketing Mix
• Module 20: Communicating the Right Way
• Module 21: Marketing Goals

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.