Business Skills - Branding Essentials: Building a Strong Practice Identity
£18 – £67.20
Business Skills - Branding Essentials: Building a Strong Practice Identity

Business Skills - Branding Essentials: Building a Strong Practice Identity

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Marshalls Design Space

Unit 4 Compton Courtyard

40 Compton St

London, United Kingdom

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Description

A strong brand: it’s your introduction; it tells your story; it sets you apart. 

More than just a logo, an effective brand is your best tool to show off the values of your practice and to demonstrate the services you provide.  

This seminar provides an introduction to building a brand from scratch. The 2.5 hour session will discuss the following:

  • The importance of branding

  • How to Identify your target audiences and build your brand to appeal to them

  • Using your brand to highlight your  'Business Pillars and your areas of competence

  • Positioning your practice

  • Managing perceptions - Establishing how you would like your clients to view your practice and the services your provide

  • What will it cost' to build your brand

  • How your brand can help staff get behind the values of your practice

  • Practical ways to communicate your brand

  • Leveraging your brand to recruit new talent to your practice

Speakers

Paul Iddon, Managing Director, Agency Spring

Paul combines over 19 years of first hand architect experience with extensive marketing expertise. Architect Intelligence draws heavily on his knowledge and insight, acquired from two decades training and practising as an Architect in Manchester and over 17 years immersed in brand strategy, design and communication in B2B and B2C.

  • Co-founded Manchester based OMI Architects (1993)

  • Co-founded Anglo-Danish agency Kernel (2006)

  • Merger to form Agency Spring – specialists in the built environment and fmcg (2014)

  • Guest lecturer at the Universities of Manchester, Salford, Nottingham, Dundee, Liverpool, QUB, Huddersfield and RIBA

  • Recipient of three Civic Trust Awards, RSA Design Prize, work exhibited in RA Summer Show

  • Regular contributor to industry seminars and workshops on creativity, brand strategy, design and communication.

 

Lisa Raynes

RIBA, Chartered Architect

Lisa runs a successful architect practice out of her home in South Manchester. After more than a decade of professional experience with nationally acclaimed practices, she has developed a bespoke business approach that not only allows her to use her hard won skills to best effect, but also to raise a family. 

Lisa is passionate about making the industry a better place for women and has developed her innovative and highly relevant business approach into a franchise that is targeted at architects who seek a perfect work/life balance. Lisa sits on the RIBA Council.



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Date and Time
Location

Marshalls Design Space

Unit 4 Compton Courtyard

40 Compton St

London, United Kingdom

View Map

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