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Riverside Innovation Centre

1 Castle Drive

Chester

CH1 1SL

United Kingdom

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Description

Designed to equip entrepreneurs with all the skills they need to take their business idea to the next level. The two days are highly interactive with a range of exercises including group work and creating videos.

DAY 1 - SATURDAY 9TH DECEMBER - (9:30 - 16:30)

1. About you the Entrepreneur
• Motivations, skills
• Business knowledge

2. Exploring your business idea
• Products or services
• Feasibility
• USPs – why would people buy from you

3. Legal matters
• Who to inform – compliance and regulations
• Legal structures
• Insurance
• Protecting your business

4. Market Research
• The What: The product / service and the market. Growing or declining?
• The Who: The target market – demand? The competition – current offer?
• The Why: Reasons people will buy from you. What differentiates your business in the market place?
• The How: Logistics of delivering products or services. Your route to market.

5. Marketing
• Understanding the Marketing Mix
• Marketing planning
• Product or service features and benefits
• Market segmentation
• Marketing budget,
• Pricing strategy
• Marketing methods including digital marketing and social media


DAY 2 - SUNDAY 10TH DECEMBER - (9:30 - 16:30)

6. Finance
• Understanding start-up costs
• Running costs
• Sources of finance
• Cash flow forecasting

7. Keeping records [bookkeeping]

8. Tax matters

9. Business planning
• Key partners
• Key activities
• Key resources
• Value proposition
• Customer relationships
• Routes to market
• Customer service
• Cost structure
• Revenue streams

Lunch will be provided both days.



Eligibility Criteria

Please note that to attend this event you must be signed up to the ERDF Cheshire & Warrington Business Growth Programme. To find out more about the 12 hours of fully funded support from the progamme and to register please email: businessgrowth@chester.ac.uk or call: 01244 512381

To be eligible to apply for support from the growth programme you must be:

• Small – your new business must be an SME. An SME has under 250 staff, turnover of £45 million and any ownership by a wider commercial group is below 25%.
• Local – your business address is within the Cheshire East, the Cheshire West and Chester, or the Warrington council areas.
• B2B – you must be (or plan to be) trading business-to-business and not selling directly to consumers.



Parking

There is parking available at the Little Roodee car park which is a short walk from the Riverside Innovation Centre. If you need a disabled parking space please contact the organiser and request one.

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Date and Time

Location

Riverside Innovation Centre

1 Castle Drive

Chester

CH1 1SL

United Kingdom

View Map

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