Communication is a challenge and opportunity for everyone. Part of being an effective team member or leader is to be an effective communicator. One of the most powerful forms of communication is storytelling, increasingly in business and other parts of our professional lives.
It is rarely covered in educational and training programs, but those that can grasp the power of storytelling have a huge advantage over those that do not. Stories can convey ideas very efficiently and effectively and because they can reach us at an emotional level, they can be compelling and memorable.
What is a story? Can we really use them in business? How? When? Bob Keiller, a British businessman and Thor Holt, a communications expert have presented this masterclass over 1000 times and they learned from tough experience that stories are one of the secret weapons in business.
09:00 - 10:00 Registration
10:00 - 11:00 First session
11:00 - 11:30 Refreshments and networking session
11:30 - 12:30 Second session
12:30 - 13:00 Close
Frequently asked questions
Are there ID or minimum age requirements to enter the event?
This event is restricted to SPE student members only. Please make sure to sign up for membership at no charge via this link You will also have to show a valid student ID at the entrance
What are my transport and parking options for getting to and from the University of Aberdeen?
What can I do during the event?
You can take notes during the event, but you are not allowed to post them in the internet. Please also make sure to put phone in the silent mode and do not take any photos at anytime