The course aims to provide individuals with an overview of the most important and relevant techniques for business analysis that can be applied to their current roles. The approach mixes qualitative and quantitative methods, with a strong emphasis on the ability to interpret outcomes and data from social media campaigns alongside the more established methods.
A constant theme within the course is the importance of analysis and evidence that helps guide and allow individuals the opportunities to make better, more informed and rational decisions.
The course has been developed in response to the increasing demand being placed on middle managers for business analytical skills, which include basic finance and tools for planning and strategic anticipation. The course provides an overview of ten core business analytical techniques, including financial ratio and statement analysis. It is divided into five parts: