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Business Strategy for PR – 3 Day Training Course

London School for Public Relations (LSPR)

Wednesday, 7 December 2016 at 10:00 - Friday, 9 December 2016 at 16:00 (GMT)

Business Strategy for PR – 3 Day Training Course

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Ticket Type Sales End Price Fee Quantity
General Admission 31 Dec 2016 £1,150.00 £48.05

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Event Details

The main focus and intent of the course is to provide managers with a rapid overview of what are considered important and relevant techniques for business analysis that can be applied to their current roles. The approach mixes qualitative and quantitative methods, with a strong emphasis on the ability to decipher outcomes and data from social media campaigns alongside the more established methods.

A constant theme within the course is the importance of analysis and evidence that informs and helps guide and allows managers the opportunities to make better, more informed and rational decisions.

The course has been developed in response to the increasing demand being placed on middle managers for business analytical skills, which include basic finance and tools for planning and strategic anticipation. The course provides an overview of ten core business analytical techniques, including financial ratio and statement analysis. It is divided into five parts.

The first part of the course looks at those factors that are important in strategic analysis and then explores established analytical tools and how best to use and extract value from them. Secondly, the course explores the importance of intellectual capital, managing and valuing intangibles and brand equity. Next, we examine key techniques. The fourth part of the course covers financial ratios and statements, as well as a number of important key performance indicators (KPIs). In the final section, we examine how best to use tools for strategic anticipation and elements of forecasting.


Award: Advanced certificate. 


This course has five main modules:

Module One: The Role of Business Analysis

Module Two: The Importance of Intellectual Capital and Brand Equity

Module Three: Key Techniques For Business Analysis

Module Four: Financial Ratio and Statement Analysis

Module Five: Strategic Anticipation

Do you have questions about Business Strategy for PR – 3 Day Training Course? Contact London School for Public Relations (LSPR)

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When & Where

London School Of Public Relations
118A Kensington Church St
W8 4BH London
United Kingdom

Wednesday, 7 December 2016 at 10:00 - Friday, 9 December 2016 at 16:00 (GMT)

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London School for Public Relations (LSPR)

The London School of Public Relations (LSPR) is a training and business development organisation located in Notting Hill Gate, London. Established in 1992, LSPR specialises in the following areas:

PR & Reputation Management,
Business Strategy for PR,
Risk Management,
CSR and Sustainability,
Social Media & Online Marketing,
Business Writing, 
Presentation Skills,
Press Release Writing


Our primary mission is to provide courses that explain how brands can build reputational capabilities that help organisations to stay competitive and take advantage of the growing importance of social influence and the changing nature of business.

In addition to its training profile, LSPR has been actively involved in business development. Our extensive client list reflects our global success in attracting a wide range of organisations who have selected LSPR for its dynamic, solutions-driven approach to training. LSPR also brings a wealth of global training experience through franchise operations.

We welcome individuals and corporate clients alike, and are very happy to develop tailor-made courses. If you are fascinated by brands, intrigued by corporate communications, absorbed by social media and want to learn more, LSPR will provide you with the skills and insights required to stay ahead of others and keep yourself attractive to employers or customers. 



Alumni Loyalty Scheme - 20% off any course fee* 

CODE: Alumni20%.

Group Bookings - 20% off group bookings for 3 or more people*

CODE: Group20%

2 for 1 - bring a colleague, friend or family member for free* on the same course.

CODE:  2for1

Freelancers and Charities - 15% off any course fee*.


*This offers are subject to availability and cannot be used in conjunction with any other offer. Terms and conditions apply. 



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Business Strategy for PR – 3 Day Training Course
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