The main focus and intent of the course is to provide managers with a rapid overview of what are considered important and relevant techniques for business analysis that can be applied to their current roles. The approach mixes qualitative and quantitative methods, with a strong emphasis on the ability to decipher outcomes and data from social media campaigns alongside the more established methods.
A constant theme within the course is the importance of analysis and evidence that informs and helps guide and allows managers the opportunities to make better, more informed and rational decisions.
The course has been developed in response to the increasing demand being placed on middle managers for business analytical skills, which include basic finance and tools for planning and strategic anticipation. The course provides an overview of ten core business analytical techniques, including financial ratio and statement analysis. It is divided into five parts.
The first part of the course looks at those factors that are important in strategic analysis and then explores established analytical tools and how best to use and extract value from them. Secondly, the course explores the importance of intellectual capital, managing and valuing intangibles and brand equity. Next, we examine key techniques. The fourth part of the course covers financial ratios and statements, as well as a number of important key performance indicators (KPIs). In the final section, we examine how best to use tools for strategic anticipation and elements of forecasting.
Award: Advanced certificate.
This course has five main modules:
When & Where
London School for Public Relations (LSPR)
PR & Reputation Management,
Business Strategy for PR,
CSR and Sustainability,
Social Media & Online Marketing,
Press Release Writing
*This offers are subject to availability and cannot be used in conjunction with any other offer. Terms and conditions apply.