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Business Writing – 2 Day Training Course

London School for Public Relations (LSPR)

Thursday, 17 November 2016 at 10:00 - Friday, 18 November 2016 at 17:00 (GMT)

Business Writing – 2 Day Training Course

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Ticket Type Sales End Price Fee Quantity
Discounted Ticket 31 Dec 2016 £540.60 £26.72

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Event Details

Communication skills are vital in any industry - sourcing information, interviewing and writing documents to relay key messages to various audiences are some of the key skills that can be developed through the course. The two-day course is taught by the leading journalist, Marianne Gray, who has extensive experience both as a journalist and as a trainer.

The course is essentially very realistic and contemporary. It is a relaxed class that covers a lot of ground and is designed to make your business corporate writing stand out in a crowd. It guides delegates on how to find and write vital information in the best style and deliver it to the correct reader. In class we write documents like mission statements, press releases, USPs and corporate documents for external, in-house, web and blog use. We also do interviews and test examples of writing among delegates. 

We will do our best to incorporate individual training needs. Prior to the course taking place, you will be required to provide details on your current role and areas that you wish to improve in terms of writing and what you are looking to gain from the course. The training is designed to be practical and offers considerable advice and information.

Course delegates will submit a 1,500 word feature two weeks after completing the course. Topics can be related to either professional occupations or personal interest.



  • Different business writing styles
  • Researching the marketplace
  • Identifying your readers and understanding audience expectation
  • How to write an effective press release
  • Layout of a press release
  • Mission statements/USPs
  • Building blocks of writing a text
  • The right ingredients – newsworthiness/angles/clarity
  • Structuring a text and working to corporate house styles and layout
  • Creating media contacts


DAY ONE CLASS ASSIGNMENTS: write a set press release, and write a short business report (choice of topics given)



  • Interviewing techniques – how to elicit good quotes
  • PR interviewing techniques – staying on message
  • Tools of the trade
  • Getting your message out clearly
  • Writing an in-house newsletter
  • How to write and present a business speech
  • Legal issues – copyright and plagiarism
  • Writing specialist press releases – designed for crisis and risk in business
  • Developing good relationships with journalists
  • Review and Qs & As


DAY TWO CLASS ASSIGNMENTS: write up interviews with fellow delegates, and write a crisis and risk management release (based on a given scenario)


Resources: Training notes and exercises are provided

Award: Certificate in Writing for Business. The award is based on successfully producing and delivering a 1000/1500 word corporate report. The report must be submitted two weeks after the completion of the course.

Do you have questions about Business Writing – 2 Day Training Course? Contact London School for Public Relations (LSPR)

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When & Where

London School Of Public Relations
118A Kensington Church St
W8 4BH London
United Kingdom

Thursday, 17 November 2016 at 10:00 - Friday, 18 November 2016 at 17:00 (GMT)

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London School for Public Relations (LSPR)

The London School of Public Relations (LSPR) is a training and business development organisation located in Notting Hill Gate, London. Established in 1992, LSPR specialises in the following areas:

PR & Reputation Management,
Business Strategy for PR,
Risk Management,
CSR and Sustainability,
Social Media & Online Marketing,
Business Writing, 
Presentation Skills,
Press Release Writing


Our primary mission is to provide courses that explain how brands can build reputational capabilities that help organisations to stay competitive and take advantage of the growing importance of social influence and the changing nature of business.

In addition to its training profile, LSPR has been actively involved in business development. Our extensive client list reflects our global success in attracting a wide range of organisations who have selected LSPR for its dynamic, solutions-driven approach to training. LSPR also brings a wealth of global training experience through franchise operations.

We welcome individuals and corporate clients alike, and are very happy to develop tailor-made courses. If you are fascinated by brands, intrigued by corporate communications, absorbed by social media and want to learn more, LSPR will provide you with the skills and insights required to stay ahead of others and keep yourself attractive to employers or customers. 



Alumni Loyalty Scheme - 20% off any course fee* 

CODE: Alumni20%.

Group Bookings - 20% off group bookings for 3 or more people*

CODE: Group20%

2 for 1 - bring a colleague, friend or family member for free* on the same course.

CODE:  2for1

Freelancers and Charities - 15% off any course fee*.


*This offers are subject to availability and cannot be used in conjunction with any other offer. Terms and conditions apply. 



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Business Writing – 2 Day Training Course
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