business.connected Academy: Cardiff and online

business.connected Academy: Cardiff and online

Join this three-part programme to boost your digital confidence and grow your small business with expert support.

Date and time

Location

National Museum Cardiff

Cathays Park Cardiff CF10 3NP United Kingdom

Agenda

6 Nov: In-person event
15 Nov: Online event 1
22 Nov: Online event 2

9:30 AM - 10:00 AM

Registration, refreshments and networking

10:00 AM - 10:10 AM

Welcome: Meet the host and other attendees

Daryll Partridge, digital learning specialist

10:10 AM - 11:00 AM

How to find the right customers using the Lean Startup Canvas

Paul Cunningham, director, Blue Barn Consulting


This session covers key strategies for building a successful digital business. You'll learn how to identify your ideal customer using free online research tools, choose the right business model for s...

11:00 AM - 12:00 PM

Building a digitally ready brand

Sam Phipps, founder, I Am Sam Creative


This session will guide you through building a powerful and consistent brand identity that resonates across digital platforms. You'll learn how to define your brand values, align visual assets like c...

12:00 PM - 12:45 PM

Lunch


Time for lunch and networking.

12:45 PM - 1:15 PM

Building businesses in a digital world: Meet the Entrepreneurs

Laura Waters, co-founder, Solar Buddies

Kelli Aspland, co-founder, Solar Buddies


Friends Laura Waters, 42, and Kelli Aspland, 46, came up with the idea for their child-friendly sunscreen applicator after their children were struggling to apply sun cream at school. They launched S...

1:15 PM - 2:30 PM

Social media strategy

Philip Woodward, training lead, Liberty Marketing


In this session, Philip will discuss the part that social media plays in a modern marketing funnel and explain how brands can make the most of changing user behaviour. He'll cover how audiences and b...

2:30 PM - 2:45 PM

Quick refreshment break

2:45 PM - 3:30 PM

Using AI as a small business owner

Kerry Harrison, AI educator


In this practical session, Kerry will show you how to responsibly embrace AI as your marketing sidekick. AI-powered copywriting, research, visuals and video – she'll cover them all. So, you'll walk a...

3:30 PM - 3:45 PM

Event ends

Good to know

Highlights

  • 16 days, 2 hours, 30 minutes
  • In person

About this event

Want to become more confident with using digital tools to manage and grow your business?

Whether your journey into entrepreneurship is just beginning or you're looking to scale your existing presence online, this new three-part business.connected Academy will guide you through the essential digital tools and strategies you need to launch and grow a successful business in today’s connected world.

Powered by Vodafone and delivered in partnership with Enterprise Nation, these sessions are part of the wider business.connected campaign.

What to expect from the business.connected Academy

Three learning events within the Academy programme for you to complete. Please note you'll need to attend all three events as follows:

  • Thursday 6 November 2025: An in-person learning event from 10am to 3.30pm at the National Museum of Cardiff. This will feature expert speakers and inspiring entrepreneurs sharing knowledge and advice on topics such as finding customers, digital branding, social media, AI tools and much more.
  • Saturday 15 November 2025: An online webinar from 10am to 12 noon. This expert-led session will delve into the core principles of scaling a business online, from gaining visibility to converting customers.
  • Saturday 22 November 2025: An online webinar from 10am to 12 noon. This expert-led session will teach you how to master email marketing. You'll learn why email is still one of the most powerful tools in your marketing kit.

You can read all three event agendas in the agenda section above.

Across the three events, you'll also:

  • gain real-world advice from fellow entrepreneurs who've used digital tools to improve their processes and grow their customer base
  • have the opportunity to network with like-minded small business owners from the region

From boosting your online presence to adopting tools that make your business run more smoothly, these sessions are built to empower you with practical, jargon-free support – helping you focus on what you do best.

As The Nations Network*, Vodafone empowers SMEs with the tools and guidance that boosts business confidence and efficiency. These events are designed to give you the confidence, clarity and tools to thrive in a digital world.

Spaces are free but limited – reserve your place today! If you have any questions, reach out to us on events@enterprisenation.com and we'll be happy to help.

*The Nation’s Network: Supporting you since 1984, Verify: vodafone.co.uk/TNN

About business.connected

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology.

The programme is supported by Vodafone Business. For more information, visit the business.connected support hub.

Frequently asked questions

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Nov 6 · 9:30 AM GMT