business.connected Academy: Edinburgh and online

business.connected Academy: Edinburgh and online

Join this three-part programme to boost your digital confidence and grow your small business with expert support.

Date and time

Location

Dovecot Studios

10 Infirmary Street Edinburgh EH1 1LT United Kingdom

Agenda

26 Sept: In-person event
4 Oct: Online event 1
11 Oct: Online event 2

9:30 AM - 10:00 AM

Registration, refreshments and networking

10:00 AM - 10:10 AM

Welcome: Meet the host and other attendees

Fin Wycherley, CEO, Supersize Media

10:10 AM - 11:00 AM

How to find the right customers using the Lean Startup Canvas

Niki Hutchison, marketing strategist


This session covers key strategies for building a successful digital business. You'll learn how to identify your ideal customer using free online research tools, choose the right business model for s...

11:00 AM - 12:00 PM

Building a digitally ready brand

Richard Longmuir, creative director, Launch


This session will guide you through building a powerful and consistent brand identity that resonates across digital platforms. You'll learn how to define your brand values, align visual assets like c...

12:00 PM - 12:45 PM

Lunch


Time for lunch and networking.

12:45 PM - 1:15 PM

Building businesses in a digital world: Small business panel session

Karen Riddick, founder, Second Nature

Teresa Jackson, director, Collabor8te

Michael Heins, co-founder, More Yum


A panel of local entrepreneurs discuss how adopting digital skills and technology has helped grow their customer base and improved their business operations.

1:15 PM - 2:30 PM

Social media 101

Fin Wycherley, CEO, Supersize Media


A social media strategy session, exploring how to choose the right platforms for your goals, plan and create content using tools like Buffer, Later and ChatGPT, and use analytics dashboards to get th...

2:30 PM - 2:45 PM

Quick refreshment break

2:45 PM - 3:30 PM

Think generatively: A practical guide to using AI for SMEs

Alex Keyter, founder, Generative Minds


Ready to move beyond basic prompts and unlock the true potential of AI for your business? In this practical, hands-on session, you'll learn how to turn free AI tools into your personalised business a...

3:30 PM - 3:45 PM

Event ends

Good to know

Highlights

  • 15 days, 2 hours, 30 minutes
  • In person

About this event

Want to become more confident with using digital tools to manage and grow your business?

Whether your journey into entrepreneurship is just beginning or you're looking to scale your existing presence online, this new three-part business.connected Academy will guide you through the essential digital tools and strategies you need to launch and grow a successful business in today’s connected world.

Powered by Vodafone and delivered in partnership with Enterprise Nation, these sessions are part of the wider business.connected campaign.

What to expect from the business.connected Academy

Three learning events within the Academy programme for you to complete. Please note you'll need to attend all three events as follows:

  • Friday 26 September 2025: An in person learning event from 10am to 3.30pm at the Dovecot Studios, Edinburgh. This will feature expert speakers and inspiring entrepreneurs sharing knowledge and advice on topics such as finding customers, digital branding, social media, AI tools and much more.
  • Saturday 4 October 2025: An online webinar from 10am to 12 noon. This expert-led session will delve into the core principles of scaling a business online, from gaining visibility to converting customers.
  • Saturday 11 October 2025: An online webinar from 10am to 12 noon. This second expert-led session will teach you how to master email marketing. You'll learn why email is still one of the most powerful tools in your marketing kit.

You can read all three event agendas in the agenda section above.

Across the three events, you'll also:

  • gain real-world advice from fellow entrepreneurs who've used digital tools to improve their processes and grow their customer base
  • have the opportunity to network with like-minded small business owners from the region

From boosting your online presence to adopting tools that make your business run more smoothly, these sessions are built to empower you with practical, jargon-free support – helping you focus on what you do best.

As The Nations Network*, Vodafone empowers SMEs with the tools and guidance that boosts business confidence and efficiency. These events are designed to give you the confidence, clarity and tools to thrive in a digital world.

Spaces are free but limited – reserve your place today! If you have any questions, reach out to us on events@enterprisenation.com and we'll be happy to help.

*The Nation’s Network: Supporting you since 1984, Verify: vodafone.co.uk/TNN

About business.connected

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology.

The programme is supported by Vodafone Business. For more information, visit the business.connected support hub.

Frequently asked questions

Do I need to attend all three events?

Yes, this is a three-part programme, and all attendees must attend all three sessions.

Is it free to attend the business.connected Academy?

Yes! There's no charge for any of the activity within the Academy.

Will there be food and drink at the in-person event?

Yes, refreshments and lunch will be available at the first event, which is held in person. If you have any dietary requirements, please let us know on the registration form.

Is the in-person event accessible?

Yes. If you have any accessibility needs, please let us know on the registration form.

Organized by

Free
Sep 26 · 9:30 AM GMT+1