But what do I say? Creating effective marketing content (for beginners)
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But what do I say? Creating effective marketing content (for beginners)

This workshop is designed to equip you with some creative ideas that you can readily incorporate into your marketing.

By Scale UWTSD

Date and time

Wed, 15 May 2024 12:00 - 14:00 GMT+1

Location

University of Wales Trinity Saint David, IQ Campus, Swansea SA1 8EW

1 Kings Road Swansea SA1 8PH United Kingdom

About this event

  • 2 hours

When: Wednesday 15th May 2024 12:00 to 2:00 pm

Where: Room 101, IQ Campus, University of Wales Trinity Saint David (UWTSD), Swansea Waterfront, Swansea SA1 8EW

Cost: Free

Overview: You’ve grasped (sort of!) the basics of marketing and social media marketing, but the key to success lies in knowing which content resonates most with your audience.

This session will cover some of the different types of content and equip you with creative ideas that you can take back to your business. Perfect for beginners.

Lucy Beddall of ten:15 Marketing will share her expertise and cover the following topics:

  • Deeply understanding your audience’s needs
  • Exploring the channels to reach them
  • How warm is your audience?
  • Criteria for fabulous video and images
  • Using Canva and ChatGPT responsibly
  • How to be engaging (and convert)
  • Measuring success
  • Some practical tips

There will be an opportunity to book a 15 minute 1-2-1 with Lucy at the end to chat about your own challenges.

About Lucy Beddall

Lucy Beddall FCIM runs ten:15 marketing, based in Swansea. With over 25 years in the marketing world, her career started in London, working with renowned brands such as Legal & General, Scope, Investec Bank, and Universal Records.

She now channels this big brand expertise to help small businesses with their marketing. Lucy provides marketing support and mentorship to numerous businesses across South and West Wales including Urban Foundry, Swansea BID, HQ Urban Kitchen, LocalMotion, University of Wales Trinity Saint David, Neath Port Talbot Council, Natural Resources Wales, and Swansea Council.

For more information on Lucy Beddall, visit: www.ten15.co.uk

Eligibility: To be eligible for this event you need to be a startup, sole trader or business based in Swansea. Places are limited to one per company.

The Venue: University of Wales Trinity Saint David (UWTSD), Swansea Waterfront, IQ Campus, Swansea SA1 8EW

Car Parking: Parking on campus is for permit holders only. Visitors using the facilities for University purposes can park on campus but must notify parking@uwtsd.ac.uk in advance of their visit and register their vehicle at reception on arrival.

Please be aware that our parking facilities are limited to spaces available and a permit does not guarantee you a space. Our facilities can get very busy during term time and are utilised by staff and visitors also. If you have the option for alternative transport or car sharing, it is highly recommended and encouraged.

Please be advised that if a PCN is issued the driver will need to appeal through our external enforcement provider Parking Eye and not parking@uwtsd.ac.uk. It is the responsibility of the driver to ensure their vehicle is registered, and UWTSD will accept no responsibility for any PCN’s issued for non-registration

About Scale: Scale is co-funded through the Shared Prosperity Fund, administered by Swansea Council and delivered by the University of Wales Trinity Saint David.

To find out more about the project please click here.

Our GDPR policy can be found here.

Draft Agenda

11:30: Registration and Networking

12.00: But what do I say? Creating effective marketing content (for beginners).

14:00: 1-2-1sessions

15:00: Workshop ends.


______________________________________


Ond beth ydw i'n ei ddweud? Creu cynnwys marchnata effeithiol (ar gyfer dechreuwyr).


Pryd: Dydd Mercher 15 Mai 2024 12:00 i 2:00 o’r gloch

Ble: Ystafell IQ101, Prifysgol Cymru Y Drindod Dewi Sant (PCYDDS), Glannau Abertawe, Campws IQ, Abertawe SA1 8EW

Cost: Rhad ac am ddim

Trosolwg: Trosolwg: Rydych chi wedi deall (i ryw raddau!) hanfodion marchnata a marchnata cyfryngau cymdeithasol, ond yr allwedd i lwyddiant yw gwybod pa gynnwys sy'n taro deuddeg gyda'ch cynulleidfa.

Bydd y sesiwn hon yn ymdrin â rhai o’r gwahanol fathau o gynnwys ac yn rhoi syniadau creadigol i chi, fel y gallwch fynd â nhw yn ôl i’ch busnes. Mae’r gweithdy hwn yn berffaith ar gyfer dechreuwyr.

Bydd Lucy Beddall o ten:15 Marketing yn rhannu ei harbenigedd ac yn ymdrin â’r pynciau canlynol:

• Sicrhau dealltwriaeth ddofn o anghenion eich cynulleidfa

• Archwilio'r sianeli er mwyn gallu eu cyrraedd

• Pa mor gynnes yw eich cynulleidfa?

• Y meini prawf ar gyfer fideo a delweddau gwych

• Defnyddio Canva a ChatGPT mewn modd cyfrifol

• Sut i ymgysylltu (ac argyhoeddi)

• Mesur llwyddiant

• Rhai awgrymiadau ymarferol

Bydd cyfle i unigolion archebu sgwrs wyneb yn wyneb am 15 munud gyda Lucy ar y diwedd, er mwyn cael sgwrsio am eich heriau chi.

Cymhwysedd: Er mwyn bod yn gymwys ar gyfer y digwyddiad hwn, mae angen i chi fod yn fusnes newydd, masnachwr unigol neu fusnes wedi'i leoli yn Abertawe. Mae lleoedd yn gyfyngedig i un person o bob cwmni.

Y Lleoliad: PCYDDS, Adeilad IQ, Heol y Brenin, Abertawe. SA1 8AL

Parcio Ceir: Mae parcio ar y campws ar gyfer deiliaid trwydded yn unig. Gall ymwelwyr sy’n defnyddio’r cyfleusterau at ddibenion y Brifysgol barcio ar y campws ond rhaid iddynt hysbysu parking@uwtsd.ac.uk cyn eu hymweliad a chofrestru eu cerbyd yn y dderbynfa wrth gyrraedd.

Cofiwch fod ein cyfleusterau parcio wedi'u cyfyngu i'r lleoedd sydd ar gael ac nid yw trwydded yn gwarantu lle i chi. Gall ein cyfleusterau fod yn brysur iawn yn ystod y tymor a chânt eu defnyddio gan staff ac ymwelwyr hefyd. Os oes gennych yr opsiwn ar gyfer cludiant arall neu rannu car, mae'n cael ei argymell a'i annog yn fawr.

Os rhoddir Rhybudd Talu Cosb, bydd angen i'r gyrrwr apelio i Parking Eye, ein darparwr gorfodi allanol, ac nid parking@uwtsd.ac.uk. Cyfrifoldeb y gyrrwr yw sicrhau bod ei gerbyd wedi’i gofrestru, ac ni fydd PCYDDS yn derbyn unrhyw gyfrifoldeb am unrhyw Rybudd Talu

Ynglŷn â Scale: Ariennir Scale ar y cyd drwy’r Gronfa Ffyniant Gyffredin, a weinyddir gan Gyngor Abertawe a’i chyflwyno gan Brifysgol Cymru Y Drindod Dewi Sant.

I gael gwybod mwy am y prosiect cliciwch www.uwtsd.ac.uk/scale

Gellir gweld ein polisi GDPR yma.

Agenda ddrafft

11:30: Cofrestru a Rhwydweithio

12.00: Ond beth ydw i'n ei ddweud? Creu cynnwys marchnata effeithiol (ar gyfer dechreuwyr).

14:00: Sesiynau wyneb yn wyneb ar gyfer unigolion

15:00: Gweithdy yn dod i ben.

Tags

Organised by

Scale UWTSD

Scale is a new project, designed to support business development and growth. Scale will run throughout 2024, supporting Swansea-based enterprises entrepreneurs and graduates.

Scale will provide assistance to enterprises wishing to develop new products and services as well as to incorporate new technologies and processes. This will be delivered through a series of business focussed workshops, one-to-one surgery sessions and collaborative research and development (R&D) projects.

In addition, Scale will also work with aspiring entrepreneurs and start-ups through a launch pad and accelerator programme, designed to create new sustainable Swansea-based businesses.

Scale is co-funded through the Shared Prosperity Fund, administered by Swansea Council and delivered by the University of Wales Trinity Saint David.

Eligibility

Scale is open to all Swansea based micro, small and medium sized enterprises as well as individuals that want to start a new business. To check your eligibility, do take a look at this map of the qualifying region: (download link to map of qualifying area) .

If you are an enterprise, entrepreneur, graduate or individual with a business idea based in Swansea do get in touch to learn more about how the Scale project can help you.

Privacy Notice (GDPR)

As part of the registration process, we are required to record some personal information, including your name, the organisation you represent and your contact details.

Why are we collecting this information?

This registration sheet is being used by the Scale Project for project monitoring, reporting and evaluation purposes.

This activity is part-funded by the UK government through the UK Shared Prosperity Fund. The University of Wales Trinity Saint David has a legal obligation in the administering and monitoring of this funding, in line with audit requirements, to capture data in order to evidence activity has taken place.

Organisers of meetings, events and activities are required to record attendance of participants. The data collected will be stored securely by the University for the duration of the project and for a period of ten years after the completion of the project. Upon request this data will be shared with Swansea Council and UK Government for purposes of audit. All parties will at all times comply with Data Protection Legislation.

By participating in this activity you are agreeing that your data may be held for audit purposes. The data will also be deleted before that time if a request is made for deletion which is acceptable under GDPR.