C4DI Negotiation Master Class

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C4DI, Theatre

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The C4DI Negotiation Master Class is designed for people like you who may not be professional sales people but do come into contact with situations that require negotiation skills. You will learn:

  • An appreciation as to what businesses negotiate with aside from the price/fees.

  • What companies will use as leverage to generate profits before negotiation


  • Why you should take business failure rates into account when asked to discount your price.

  • What is the potential impact of raising your price?

  • What is the potential impact of lowering your price?

  • Why competitive advantage is more important than your pricing structure.

  • Why you should consider your negotiation vocabulary.

  • How you can use the ‘Ackerman Discounting’ model.

This is a model that was examined at Harvard. & used by FBI agents to discount financial requests. A practical demonstration as to how this works in business will be shown.

Talks will start at 7.45AM. Tea, Coffee and a light Breakfast will be served.

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C4DI, Theatre

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