£474

California Consumer Privacy Act (CCPA) & GDPR

Event Information

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Location

London

London

United Kingdom

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

California Consumer Privacy Act (CCPA) and GDPR: Solving the pain points with creative ways to drive business growth.

Overview

This is a unique opportunity to learn from one of the UK’s leading information law and privacy consultancies, iCompli.

iCompli have trained, consulted and implemented GDPR compliance programs in the UK, the EU and US multinationals and have a wealth of knowledge that they can pass on to you.

This one-day course is fast track to privacy compliance comparing and contrasting the GDPR and the CCPA, showing you the mistakes that were made by EU organisations and how to avoid those ‘pit falls’.

What you will learn

What are the fundamental human rights enshrined in the GDPR and its Principles and how have they impacted on sales, marketing and business growth?

Is CCPA the same as GDPR? How will this impact my business model, what do I need to change and how can I prepare my business?

What are the friction points, how do they impact on your business growth and what are the creative ways to solve them? Here’s some of the pain points we will solve the course;

  • Acquiring consent for future marketing aka getting theopt-in!

  • Using consumer surveillance lawfully and ethically to drive customer engagement e.g. ‘top-of-funnel’ web monitoring and ‘mid-funnel’ email automation and dropped basket marketing.

  • Managing consent over time, the decay of opt-in rights as engagement falls off

  • CRM systems that support compliance and their integration with SaaS email marketing systems e.g. MailChimp.

  • Profiling and Facebook/Social Media marketing; just what do I need to drive ads on Customer Audiences and pixel retargeting

  • How can I keep consent/engagement levels high; the role of the privacy notice, privacy user interface and TRUST!

Your trainer, Duncan Smith is the Managing Director of iCompli® Ltd, a leading UK consultancy delivering GDPR training and consultancy and Data Protection Officer services.

He and his team deliver practical teaching and technology-led solutions to help manage compliance and reduce the friction between compliance and business growth. He is an excellent speaker and motivator of people, who has delivered compliance solutions to a wide cross section of EU, UK and US industries in both the public and private sectors.

Duncan leads iCompli in developing and delivering training courses for many of the UK’s leading Professional Bodies including information law and privacy courses for the Institute of Direct Marketing (IDM), the Chartered Institute of Marketing (CIM), and the Governance Institute (ICSA). On behalf of leading digital marketing consultancy Econsultancy.com, Duncan delivers courses on Big Data and Privacy, and has lectured for the MSc in Digital Marketing Communications (Manchester Metropolitan University).



FAQs

What can I bring into the event?

Just a notepad and pen!

What's the refund policy?

A full refund is offered up to seven (7) days prior to the event

Do I have to bring my printed ticket to the event?

You do NOT require a printed ticket. We will have a record of your payment.

Is my registration fee or ticket transferrable?

Yes. We ask that you let us know prior to the event via info@icompli.co.uk

Is it ok if the name on my ticket or registration doesn't match the person who attends?

Yes, that's OK. You can transfer your ticket to another member of staff if you can't attend for some reason.

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Date and Time

Location

London

London

United Kingdom

Refund Policy

Refunds up to 7 days before event

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