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Cambridge Agile Exchange - Feb - Biases and the Law of Unintended Consequen...

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Redgate Software

Newnham House

Cambridge Business Park

Cambridge

CB4 0WZ

United Kingdom

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Abstract:

There are hundreds of cognitive biases that affect human behaviour and these are well documented. I will introduce a few of the more important biases because just being aware of them can help with day-to-day decision making while working on behalf of our users. The real world is diverse, messy, and unpredictable, as a couple of simple case studies will highlight. With this in mind, I will cover two ways we consciously or subconsciously try to make life easier for ourselves as well as our users. I will show how awareness of some very human traits can help us look more introspectively at the tools and processes we use, and how they might unintentionally impact users directly or indirectly. Some simple but practical methods will help with analysing, choosing, and using our tools and processes more carefully. And finally, this talk might just give you a new superpower - a way to predict the future!

About the speaker:

Roger is a User Experience Specialist at Linguamatics (Cambridge, UK). He works on natural language processing products and services for the life sciences, pharmaceutical, and healthcare industries. He is also a member of the Pistoia Alliance User Experience for Life Sciences project (UXLS) - a community of practitioners from the life sciences, pharmaceutical, healthcare, and software industries helping to enable adoption of UX principles and methods as they develop scientific software. Roger likes to understand the way people behave, why they do what they do, and how their environment biases their actions. Roger is biased.

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Location

Redgate Software

Newnham House

Cambridge Business Park

Cambridge

CB4 0WZ

United Kingdom

View Map

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