Keen to launch a campaign but not sure where to start? Starting a campaign from scratch can feel daunting—especially in a tough climate. But change is possible, and small to medium charities can be powerful agents of it.
This session is for anyone in a small or medium-sized charity who wants to take the first steps into campaigning, or breathe life into an existing approach. We’ll take you through the essential building blocks of a strong campaign and how to begin building it with clarity and creativity, even when resources are tight and the challenges feel overwhelming.
We’ll explore:
- How to structure your campaign and the decisions you need to make to get started
- How to meet your audiences where they are
- Real examples of campaigns that worked—and what we can learn from them
- Practical tips for moving forward without burning out
You'll leave with a clearer sense of what’s possible, some inspiration to get started, and tools to help you pace yourself for the long haul.
About the Speaker
Florence is a strategic communications and digital campaigns consultant. She has spent over 12 years working for not for profits across a range of issues including climate change, environment, human rights and public health.
She specialises in crafting and executing campaigns that inspire action, from research and strategy to messaging and creative content development. Florence's work has powered movements, including major campaigns for Greenpeace UK and the World Health Organization.
A champion of ethical storytelling, she thrives on solving complex messaging problems, collaborating with diverse voices, and delivering impact. She is committed to anti-racism and social justice and brings this to every project.
