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Can we trust "big data" when used to formulate our strategic plans?

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Room 2004 Cass Business School

106 Bunhill Row

London

EC1Y 8TZ

United Kingdom

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Can we trust "big data" when used to formulate our strategic plans?

Contrary to what is often thought, management fads aren't fads because they're something new. What makes them fads is human nature and its ‘herd instinct’. Managers are constantly looking for the universal ‘panacea’ that will solve all their ills. They know that a panacea doesn’t exist but hope springs eternal. Then when they see others jumping on the latest fad…

Is ‘Big Data’ a genuine panacea, or simply the latest management fad? Will you get ahead by being into big data before your competitors – or will you win by not being sucked into another distraction?

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Room 2004 Cass Business School

106 Bunhill Row

London

EC1Y 8TZ

United Kingdom

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